It is imperative that we protect human rights and intellectual property as they relate to the fashion industry, and that starts with education and advocacy.
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Los Angeles, CA (PRWEB) November 10, 2010
Borrow the Catwalk is an eco-friendly online couture dress rental service based in Los Angeles, California. The company will launch its site nationally November 17th to feature the fashions of established and emerging designers. Apparel and accessories will be rented out at a fraction of the retail price, making haute couture affordable for all women. Borrow The Catwalk ]was developed to give women access to designer labels while raising awareness of the ethical issues surrounding fashion. The site is designed to cater to the needs of fashionistas both on a budget or with a desire to change styles often, with a sensitivity to eco-fashion culture.
Founder Sylva Krikorian is a zealous advocate for the furthering of education, preservation, and celebration of haute couture. “The concept of reusing a dress is inherently eco-friendly, and, of course, implementing environmentally sound practices is a priority to us." Borrow The Catwalk uses eco-friendly drycleaning and recycled paper among their efforts to reduce, reuse, and recycle the latest and greatest fashions. In addition to these efforts Borrow The Catwalk plans to donate or sell the dresses as new product is brought in, the proceeds of which will also be donated to charitable organizations. Members of Borrow The Catwalk will be able to vote for their charity of choice each season.
“It is imperative that we protect human rights and intellectual property as they relate to the fashion industry and that starts with education and advocacy,” Krikorian stated, “It’s an exciting time for fashion and we want to share our ideas, our fashions, and our values.” This service proves that fashion and sustainability are not mutually exclusive, Borrow The Catwalk is a culmination of high style and ethical fashion designed to serve, advise, and encourage women in their individual choices and unique fashion needs.
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