These tools, combined with our attention to detail and our business listing distribution network allows us to control, correct, and promote our clients local listings.
Toronto, Ontario (PRWEB) November 10, 2010
DAC Group announced today that it is partnering with chatmeter to add even more value to its Local Listing Management service for its clients. DAC Group has chosen chatmeter to build and maintain technology to assist in tracking and reporting on local listing accuracy.
With the local search space growing and fragmenting at a breakneck pace, local online business listings are becoming key consumer touch points for social media strategy, SEO, branding campaigns, and a host of other online marketing efforts. DAC Group is investing in technology and process to centrally manage client local business listings and report on accuracy to show measurable results. This will help DAC Group’s clients manage and optimize their business information on properties like Google Maps, Yahoo! Local, YP.com, Yelp!, Facebook Places, and hundreds of other local search, directory, and social media properties across the web. The new offering will include:
- Local Listing Monitoring that includes analysis tools for measuring the accuracy of listings, in real time, and reporting capabilities that indicate areas of improvement for every listing which allows DAC Group to help the business to improve both their accuracy and rankings on these sites
- Recommendation Engine that allows us to instantly identify areas of improvement for that local business, providing actionable data to help drive additional calls/traffic
- Competitive Benchmarking so that business owners and marketers can measure their online performance against local competition and instantly recognize areas for improvement
“Most of our clients have national footprints, often including thousands of locations. Chatmeter is providing us with the tools to instantly monitor and measure where our customers are showing up, what their customers are saying about them, and what we can do to help them improve on the best of breed approach we are already implementing in this exciting and growing channel,” said Phil Britton, Product Manager, Location Based Services at DAC Group. “These tools, combined with our attention to detail and our business listing distribution network allows us to control, correct, and promote our clients local listings.”
“We are very excited to provide DAC group with the technical solution to a very difficult problem; measuring and comparing the online reputation and presence of many locations at once within the fragmented local search industry,” said Collin Holmes, Founder and CEO of chatmeter. “The chatmeter service is designed to give both marketers and business owners an instant analysis of the most important performance metrics they should be monitoring when it comes to local search.”
chatmeter provides local business owners and marketers with the tools and education to manage their online reputation and marketing effectiveness. Their tools help business owners understand what people are saying about their business online (reviews, blogs, social media) in a single place, saving time and frustration. The chatmeter will measure their online marketing effectiveness, provide personalized recommendations for improvement, and benchmark performance against local competitors. As big fans of the small-business entrepreneur, chatmeter is putting owners back in the driver’s seat with an information advantage and time saving tools to take their business to the next level.
About DAC Group
Founded in 1972,DAC Group is Canada’s largest, and one of North America’s leading, digital and directory agencies with offices in Toronto, Montreal, Calgary, Vancouver, Rochester, Louisville, New York and Cleveland. DAC Group combines consumer insight, proprietary technology and media expertise to create innovative marketing and lead generation solutions. A leader in developing ROI based strategies, DAC Group drives business and revenue via local, regional and national programs integrating a broad range of online and offline channels including search engines (SEM/SEO), directories, social and mobile media. The agency is owned by its management.