Perfect Market Chief Strategy Officer Robertson Barrett to Moderate Session at Digital Hollywood New York

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Perfect Market CSO Robertson Barrett will participate on a panel entitled “Recommendations in Broadband & Mobile to TV – Enhancing the Personal and Commerce Relationships” at Digital Hollywood New York to be held November 10-12, 2010 in New York, NY. Panelists include DailyMe, Comcast, vTap, The Filter, Daylife.

Perfect Market (http://www.perfectmarket.com), an Idealab company that enables online publishers to compete in the search economy by creating value from their pre-existing content, today announced that Chief Strategy Officer Robertson Barrett will join speakers from DailyMe, Comcast, vTap, The Filter, Daylife and ThinkAnalytics at Digital Hollywood New York to moderate a panel entitled “Recommendations in Broadband & Mobile to TV – Enhancing the Personal and Commerce Relationships”. The session will take place on Thursday, November 11th from 3:50pm - 5:00pm at the Lighthouse Conference Center, 111 East 59th Street, New York, NY.

News Facts:
*Barrett will moderate the session.

*He will be joined by Neil Budde, President and Chief Product Officer, DailyMe, Randall Hounsell, General Manager, StreamSage Division, Comcast, Daren Gill, Vice President and General Manager of Veveo, vTap, David Maher Roberts, CEO, The Filter, Chris Neimeth, Chief Commercial Officer, Daylife and Michele McGarry, Vice President of Business Development, ThinkAnalytics.

*Panelists will share real-life experiences and reveal insider tips on how to deliver a more satisfactory and sophisticated user experience for consumers across all smartphone, computer and TV platforms.

*Prior to Perfect Market, Barrett spent more than 14 years managing online ventures in new media and publishing. His experience includes senior positions at Tribune Interactive, Time Inc. (time.com), Disney (abcnews.com) and Primedia Inc. (Channel One Interactive).

Resources:
*About Perfect Market (@perfectmarket): http://www.perfectmarket.com
*About Robertson Barrett: http://perfectmarket.com/about-us/robertson_barrett
*About Digital Hollywood New York: http://www.digitalhollywood.com/NewYorkAgenda.html
*Follow Digital Hollywood on Twitter (@dhollywood) http://twitter.com/search?q=dhollywood
*Join the Conversation: Hashtag: #DH2010

About Perfect Market, Inc.
Perfect Market, Inc. helps professional publishers with revenue relevancy tools that help them create, distribute and monetize their content more effectively online. Perfect Market, a spin out of Idealab, builds on Idealab's achievements in the search industry such as its creation of the paid search model through Overture Services, acquired by Yahoo! in 2003. Perfect Market is based in Pasadena, CA.

Perfect Market’s solution helps publishers serve users with exactly what they are looking for in online content. Our optimized content pages are designed from the ground up to serve each specific audience segment, from search engine users to visitors from social networks. Content is complemented with relevant ads that are targeted based on the specific content themes that attract users to the content. This results in a more satisfied user, increased traffic and higher click-through rates for advertisers. The combination of factors results in dramatically more revenue for publishers and their ad network partners.

At Perfect Market we believe that content matters. By delivering the right content in the right format to the right user with the right relevancy, Perfect Market has increased the revenue for partners in our program by at least 20-fold.

About Digital Hollywood New York:
Digital Hollywood New York is a three-day, multiple track conference. The Digital Hollywood conference series debuted in 1990 and is among the leading trade conferences in its field with over 15,000 top executives in the film, television, music, home video, cable, telecommunications and computer industries attending the various events each year.

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