"Buddha's Brain": The Book that has Gotten the World's Attention

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New Harbinger Publications has found international success with a book that combines breakthroughs in neuroscience with insights from thousands of years of contemplative practice to show how we can use our minds to shape our brains for greater happiness, love, and wisdom.

New Harbinger Publications is celebrating the success of its star fall 2009 title "Buddha’s Brain: The Practical Neuroscience of Happiness, Love & Wisdom" by Rick Hanson, Ph.D., with Richard Mendius, MD. "Buddha’s Brain" debuted near the top of New Harbinger’s bestseller list and has stayed there in the year since, selling over 44,000 copies in its first year.

The "Buddha’s Brain" phenomenon has caught on worldwide as well: foreign rights director Dorothy Hall Smyk reports that in the last year she as sold the rights to Buddha’s Brain to 14 countries, including: China (both Simplified and Complex Character editions), Estonia, Germany, Japan, Korea, Poland, Spain, Thailand, and Turkey.

“The response to the book at Frankfurt and at BookExpo America has been simply amazing,” says Smyk. “It’s rare that you have a book that appeals so strongly to so many different cultures.”

With the success of "Buddha’s Brain" the mid-sized New Harbinger is eagerly anticipating the October 2011 publication of Rick Hanson’s follow up book "Just One Thing", a gift book sized offering also based on the principles of neuroscience and ancient meditative practices, that will show readers one small thing each of us can do on a daily or even hourly basis to make ourselves happier and more joyful.

“There is no doubt that readers are very interested in the ideas behind "Buddha’s Brain", the idea that you can change your brain to achieve greater contentment, lovingkindness, and inner peace,” says Julie Bennett, New Harbinger director of sales and marketing. “We are definitely looking forward to Rick’s next book.”


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Earlita Chenault
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