Technology Association of Georgia Selects Whoop to Provide Mobile Applications for Members

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By their very natures, Technology Association of Georgia’s (TAG) members are always on the forefront of technology advances. That’s one of the reasons why TAG chose Whoop’s mobile platform to enable TAG staff to create cross-platform applications to communicate with members, member companies and the technology community in Georgia.

By their very natures, Technology Association of Georgia’s (TAG) members are always on the forefront of technology advances. That’s one of the reasons why TAG chose Whoop’s mobile platform to enable TAG staff to create cross-platform applications to communicate with members, member companies and the technology community in Georgia.

Whoop’s creative studio enables organizations like TAG to quickly and easily develop mobile applications just once for the majority of smart phones on the market, compared to other solutions TAG reviewed that require a separate application be written for each major mobile device platform.

“As part of our mission, TAG is committed to lead the way in using the latest technology to increase membership contact and drive involvement in technology in Georgia,” said Melanie Brandt, COO, TAG. “We currently have over 11,000 members, and the majority of them have smart phones. Whoop provides a means to put important TAG communications directly into members hands, instead of having it get lost in email overload.”
“The TAG staff liked that they can build mobile applications themselves and publish them across platforms including iPhone, Android and Blackberry,” said Mark Morel, CEO, Whoop. “They also liked that our business model allows them to create as many applications as they need for all of the different TAG initiatives - all for one low fixed monthly fee. When organizations have that type of ease and freedom to build applications internally, mobile can become an extremely effective medium in their overall communications strategy.”

About TAG The Technology Association of Georgia (TAG) is a leading technology industry association dedicated to the promotion and economic advancement of the state’s technology industry. TAG provides leadership in driving initiatives in the areas of policy, capital, education and giving, and also brings the technology community together through events, initiative programs and networking opportunities. TAG serves as an umbrella organization for 27 affinity groups, or societies, including Women in Technology (WIT). Additionally, TAG’s charitable arm, the TAG Education Collaborative, is focused on helping science, technology, engineering and math (STEM) education initiatives thrive. For more information visit the TAG website at http://www.tagonline.org or TAG’s community website at http://www.TAGthink.com.

About Whoop. Whoop is the easiest, fastest and most affordable way to produce and publish rich mobile applications across multiple platforms that run on virtually any mobile device. Whoop’s unique do-it-yourself web-based studio environment gives enterprises complete, unfettered mobile channel control, reduces app production costs by up to 90%, exponentially expands app scalability and discoverability, and substantially enhances end user engagements. For more information, call +1-877-88Whoop or visit http://www.whoop.com.

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Angela McMahon

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