Dana-Maxx Unveils Exclusive Limited-Edition Victory for Women Dress

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Raises Awareness and Funds for Women with Bleeding Disorders

East coast based Dana-Maxx Pomerantz, founder and designer of Dana-Maxx, has unveiled an exclusive “Victory for Women” dress that will be a focal point of a campaign to raise awareness and funds for women affected by bleeding disorders. As many as a million American women are living with a bleeding disorder which prevents the blood from clotting normally. In most cases, the specific condition is Von Willebrand Disease, although in rare cases it can also be hemophilia. The symptoms often mimic other conditions. As a result, many women with bleeding disorders wait years before appropriate diagnosis and treatment are sought.

Dana-Maxx began creating her own line in 2007 but before designing her own creations she worked under the tutelage of designer icons such as Betsey Johnson and Marc Jacobs. Her interest in women with bleeding disorders grew out of her friendship with Long Island resident and New York City Hemophilia Chapter President Shari Bender. Shari and her husband Stephen have a daughter Rose with severe hemophilia. Dana-Maxx and Ms. Bender recently offered a "sneak peek" of the dress at the Chapter’s Fall Fundraiser in New York City. The dress will be shown again at the Annual Meeting of the National Hemophilia Foundation (NHF) November 11-13 in New Orleans, which coincides with the start of the online sale on http://www.dana-maxx.com.

Twenty percent of the proceeds from the sale of the dress will be donated to the National Hemophilia Foundation’s “Victory for Women with Blood Disorders” initiative. The program incorporates education, advocacy, and support for women diagnosed with a blood disorder and raises awareness among women who have not yet been diagnosed.

To order the Victory for Women dress or for more information on Dana-Maxx, visit http://www.dana-maxx.com. Additional information on the Victory for Women dress campaign is available at http://www.nyhemophilia.org. To learn about NHF’s Victory for Women with Blood Disorders initiative and about bleeding disorders in general, visit http://www.hemophilia.org.

Contact: Glenn Mones
(917) 355-7854

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