Moxy Commerce Announces Strategic Alliance with The Horse Race Advantage Company

Share Article

Moxy Commerce, Inc., a company dedicated to revolutionizing broadcast and internet advertising, and The Horse Race Advantage (THRA) Company, the corporation behind the successful the-winners.com website, today announced a strategic partnership that will provide innovative services to the Horse Racing enthusiast.

Moxy Commerce, Inc., a company dedicated to revolutionizing broadcast and internet advertising, and The Horse Race Advantage (THRA) Company, the corporation behind the successful the-winners.com website, today announced a strategic partnership that will provide innovative services to the Horse Racing enthusiast.

The alliance plans to relaunch the-winners.com web site providing additional handicapping services, real-time and archived race broadcasts, and a wide range of track, thoroughbred horse and race informational services. The two companies will also launch several mobile and social network applications including games, video applications, and tools to assist in real-time handicapping at racetracks, casinos and other venues.

“I’m excited about the many benefits and possibilities that The Horse Race Advantage Company and Moxy Commerce can together bring to the Thoroughbred Horse Racing community,” said Lary Smith, Chairman of THRA. “Moxy’s technical expertise will provide our customer base with services never before seen in the industry.”

Federico Pacquing, CEO of Moxy Commerce, said of the partnership, “I am thrilled to be able to offer our Broadcast and Advertising platform to The Horse Race Advantage’s customers. Given their extensive knowledge of the domain and their innovative approach to Horse Racing, I believe that this joint venture will revolutionize the way that racing enthusiasts communicate with one another and inform themselves about horse racing internationally.”

The two companies will begin trials of their joint offerings within the fourth quarter of 2010.

About The Horse Race Advantage Company
The Horse Race Advantage Company is focused on enhancing the experience for Horse Racing enthusiasts and expanding the allure of Horse racing to a new generation. Core to the company, THRA has developed advanced ranking algorithms for handicapping thoroughbred races. The Company’s algorithms rank horses relative to other horses in the same race, identifying their relative strengths to support wagering strategies via a web based service across all major thoroughbred races and tracks in the continental United States. This service is planned to be launched internationally in 2011.

The Horse Race Advantage Company is a Delaware Corporation with headquarters in Columbia, Kentucky.

Please visit our web site at http://www.thehorseraceadvantage.com.

About Moxy Commerce, Inc.
Moxy Commerce, Inc. is dedicated to revolutionizing media broadcasting and internet advertising. Moxy provides broadcasters, advertisers, retailers and Internet content providers with end-to-end solutions to interact with consumers in innovative ways. Utilizing a best-of-breed approach, Moxy’s technology allows organizations to target broadcasts and advertisements, vastly enhancing their effectiveness. By integrating with a fully functional commerce platform, Moxy allows providers to not only show ads – but also to sell products and services.

Now that’s Moxy.

Moxy Commerce, Inc. is a Nevada Corporation with headquarters in Tacoma, Washington.

Please visit our web site at http://www.moxy-commerce.com.

# # #

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Andrea Hopwood
Visit website