Loyalty Builders Now Offers a Free Assessment to Size the One-Time Buyer Problem

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Learn to turn one-time buyers into lasting customers


We at Loyalty Builders firmly believe that one-time buyers are one of the biggest problems in direct marketing and have gone unaddressed for too long

Loyalty Builders Inc. releases today a new assessment report that sizes a company’s one-time buyer problem in three dimensions and lays out an ideal marketing plan to effectively get the second sale. Loyalty Builders defines one-time buyers as existing customers who have only made a single purchase.

“We at Loyalty Builders firmly believe that one-time buyers are one of the biggest problems in direct marketing and have gone unaddressed for too long,” says CEO, Mark Klein. Loyalty Builders is offering to customize this assessment for free for qualified companies who send their request to Loyalty Builders before December 10, 2010. A sample report on the Loyalty Builders website gives companies an example of some of the information and guidance they will receive from this tailored assessment.

Getting the second sale is a challenge, so Loyalty Builders extracts information from hidden data points in each single transaction. From this comprehensive analysis, Loyalty Builders makes specific customer behavior predictions and generates a report to show who out of the one-time buyer segment will most likely make a second purchase, which products each customer will likely buy next and calculates a window of when to make a second purchase offer. Knowing these elements helps companies market to their one-time buyers much more accurately.

In addition to its free one-time buyer assessment report, Loyalty Builders has created an entire resource center on its website devoted to helping companies with their one-time buyer problem. To learn more, download the white paper, watch a video, or read the articles posted on the one-time buyer resource center.

Companies can start turning their one-time buyers into repeat customers by contacting Nansy Shoemaker for their own customized free report (nansys@loyaltybuilders.com).

About Loyalty Builders
Loyalty Builders Inc, founded in 1999, successfully helps clients increase revenue and customer lifetime value (CLTV) through managing their existing customer marketing. Using advanced predictive analytics and customer segmentation techniques, Loyalty Builders pinpoints exactly which customers will buy next, what products or services they will buy, and when they will buy them. It uses this information to build early warning systems to spot potential defectors and to create various marketing campaigns -- cross-sell, up-sell, customer retention, and getting the second sale from one-time buyers. Clients span a variety of industries including retail, distribution, health services, financial services, transportation, technology and manufacturing. Loyalty Builders offers its patent pending Customer Marketing Management platform, Longbow, to clients as a web-based software service.


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Nansy Shoemaker
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