Families with Kids Returned to Restaurants in Summer Quarter After a Recession-Induced Hiatus, Reports NPD

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Restaurant visits from families or parties with kids increased this past summer after three years of traffic declines, according to The NPD Group, a leading market research company.

Although the visits increase reflect just one quarter, the return of parties with kids is another sign that business is beginning to pick up for the restaurant industry

Restaurant visits from families or parties with kids increased this past summer after three years of traffic declines, according to The NPD Group, a leading market research company. NPD’s foodservice market research reports that visits by parties with kids increased by 1 percent in the quarter ending August 2010 versus the same quarter a year ago.

“Although the visits increase reflect just one quarter, the return of parties with kids is another sign that business is beginning to pick up for the restaurant industry,” said Bonnie Riggs, NPD’s restaurant industry analyst. “Parties with kids are integral to the industry and make a significant contribution in both volume and sales.”

According to NPD, last year, even with visits down, families or parties with kids accounted for 14 billion meals and snacks and $70 billion in sales. Visits to quick service restaurants account for 81 percent of parties with kids traffic.

Note: Chart showing trend in Parties with Kids restaurant visits is available.

About The NPD Group, Inc.
The NPD Group is the leading provider of reliable and comprehensive consumer and retail information for a wide range of industries. Today, more than 1,800 manufacturers, retailers, and service companies rely on NPD to help them drive critical business decisions at the global, national, and local market levels. NPD helps our clients to identify new business opportunities and guide product development, marketing, sales, merchandising, and other functions. Information is available for the following industry sectors: automotive, beauty, commercial technology, consumer technology, entertainment, fashion, food and beverage, foodservice, home, office supplies, software, sports, toys, and wireless. For more information, contact us, visit http://www.npd.com/, or follow us on Twitter at https://twitter.com/npdfood

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