SmartNow Adds Two Key Executives: James Karis and Ken Horowitz

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SmartNow announced today that two seasoned health care executives, James Karis and Ken Horowitz, have joined its team adding significant depth in the health care industry and enterprise software.

“I am very excited to be a part of the team of SmartNow as we bring this innovative approach embodying social networking and gaming dynamics to help make a real and much needed impact on improving employee health and wellness,” said Mr. Karis.

SmartNow announced today that two seasoned health care executives, James Karis and Ken Horowitz, have joined its team adding significant depth in the health care industry and enterprise software.

James Karis joins as Chairman of the Board of SmartNow. Mr. Karis brings over 30 years of experience in the pharmaceutical, healthcare services, technology and medical device industries. He is the former President, CEO and Director of Entelos, Inc.. Prior to Entelos, he held senior positions in the contract research industry, serving as Chief Operating Officer and President of Parexel Internationaland as Chief Operating Officer of Pharmaco International. Mr. Karis was the Vice President of International Operations for Baxter International and Founder CEO of KMR Group, Inc. the leading pharmaceutical R&D analytics applications firm.

“I am very excited to be a part of the team of SmartNow as we bring this innovative approach embodying social networking and gaming dynamics to help make a real and much needed impact on improving employee health and wellness,” said Mr. Karis.

Ken Horowitz joins the board of SmartNow. Mr. Horowitz is currently the President & CEO of Factor Technology Group, a leading provider of advertising performance measurement solutions. Formerly, he served as President and Chief Operating Officer at Employease, Inc., the leader in SAAS based HR/Benefits solutions, which was acquired by ADP in 2006. Prior to joining Employease, Inc. in 1999, Mr. Horowitz spent was the Vice President and General Manager of PeopleSoft, Inc. Mr. Horowitz previously held a variety of leadership positions for over 10 years, including Sales and General Management at HBO&Co., which was later acquired by McKesson.

"Smartnow’s new product, Viva, delivers a cost effective solution allowing consumers and companies to take control of their health and ultimately lower their healthcare costs while improving their lives and productivity,” said Mr. Horowitz.

SmartNow is focused on reducing corporate health care costs by delivering an employee platform that combines expert systems, the social Internet and gaming dynamics for better health for employees and their families. SmartNow is an authorized Blue Cross Blue Shield provider of health care information. SmartNow was founded by Julie Wainwright, a technology veteran. Ms. Wainwright is the former CEO of Berkeley Systems, an early Internet gaming company, and Reel.com, Pets.com and Bellamax.

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Amy Robinson
SmartNow
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