Austin, TX (PRWEB) November 14, 2010
Schlosser Development, Austin Mayor Lee Leffingwell, Capital Metro and Central Texas Commute Solutions today announced the launch of “Park it for the Market” at a press conference held on the rooftop deck of Whole Foods corporate headquarters in the Market District. The yearlong event is sponsored by Schlosser Development and will reward individuals throughout the greater Austin area when they choose to ‘park’ their car at home and take a greener trip by walking, biking, telecommuting, carpooling, vanpooling or taking public transportation. Rewards include discounts and special offers from more than 50 restaurants and retailers plus weekly prizes of $100 that can be spent at participating businesses in the Market District including Whole Foods Market, BookPeople and many others.
“Park it for the Market is a rewarding way to engage local businesses and residents to work together to reduce traffic and emissions throughout Austin,” said Mayor Leffingwell. “We applaud Schlosser and the Commute Solutions Coalition for spearheading this important public-private partnership.”
“I am excited about this innovative program which will encourage and reward those who ride Capital Metro,” said Mayor Pro Tem and Capital Metro Chairman Mike Martinez. “This important initiative is a win-win for our citizens, businesses and our entire region.”
“We encourage every Austinite to consider taking a positive and sustainable step by driving a little less,” said Council Member Chris Riley. “Collectively we can improve our air quality, reduce traffic congestion and lessen our dependence on cars.”
“We are thrilled to be partnering with the City of Austin, Capital Metro and the rest of the region’s Commute Solutions Coalition to help clear the roads and clean the air in Austin,” said David Vitanza, Director at Schlosser Development.
Promotion and outreach for “Park it for the Market” is being undertaken by the Commute Solutions Coalition which includes representatives from the City of Austin, Capital Metro, Capital Area Council of Governments, Capital Area Metropolitan Planning Organization and other organizations.
“The Commute Solutions Coalition is always looking for new ways to encourage individuals to bike, walk, carpool, and take the bus so this exciting event is a perfect fit,” said Cathy Stephens, Environmental Program Manager for the Capital Area Metropolitan Planning Organization and spokesperson for the Commute Solutions Coalition.
“Park it for the Market” is being managed by NuRide, the nation’s largest rewards program for individuals who take greener trips. Austin area residents can sign up for free at http://www.ParkItForTheMarket.com and record trips when they ‘park’ their car at home and instead choose to walk, bike, telecommute, carpool, vanpool or take public transit. Participants get points for each trip which can be redeemed for rewards plus be automatically entered to win a weekly drawing for $100 to spend at participating Market District retailers and restaurants. The event starts November 15th and runs for a year. For more information please visit http://www.ParkItForTheMarket.com.
About Schlosser Development
Schlosser Development is a unique and growing property development and property management company based in Austin, TX. Specializing in knowing the buying public, Schlosser Development builds retail environments especially suited for that buying public. Schlosser Development has developed and manages over 2,000,000 square feet of prime located mixed use and retail properties with another 750,000 square feet in development. For more information, visit http://www.sdcaustin.com.
About Central Texas Commute Solutions
The Commute Solutions Coalition is a program of the Capital Area Metropolitan Planning Organization (CAMPO) that informs the public and employers on the health, environmental and economic benefits of alternative transportation modes and encourages best commuter practices. The Commuter Solutions Coalition is comprised of members from CAMPO, Capital Metro, the City of Austin, Capital Area Council of Government and other organizations. For more information, visit http://www.commutesolutions.com.
About NuRide, Inc.
NuRide is the nation’s largest rewards program for individuals who take greener trips, which include walking, biking, telecommuting, carpooling, vanpooling and taking public transportation. NuRide is a free service and is supported by sponsors who provide special offers to NuRide members for taking greener trips and reducing global warming, traffic congestion and energy consumption. For more information, please visit http://www.nuride.com.
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