Canidae Pet Foods Sponsors Lucas Oil California Classic at Toyota Speedway

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The Canidae Natural Pet Food Company California Classic Presented By MasterCraft Safety comes to Toyota Speedway located in Irwindale, near Los Angeles this Thanksgiving weekend November 27th.

This is a dream event that Bob Patison from Lucas Oil and I have been working on for some time now

 Canidae is the title sponsor of the Canidae Natural Pet Food Company California Classic Presented By MasterCraft Safety in conjunction with Lucas Oil and Toyota Speedway. Racing will feature the touring pros of the SRL/SPEARS Southwest Tour and the two most popular west coast weekly series, Late Models and Super Late Models, competing in three events, Saturday November 27, 2010 in Irwindale, CA near Los Angeles.

Racers will be competing for over $50,000 in prize money. Adding to the excitement is the fact that the Lucas Oil Production Studios will produce a one hour show of the races for broadcast which will air on the Versus Network on December 26th at 4:00pm Eastern Time.

"This is a dream event that Bob Patison from Lucas Oil and I have been working on for some time now," said Toyota Speedway GM/VP Bob DeFazio. "We've both been very interested in bringing a special Friday/Saturday stock car event to the long Thanksgiving weekend, and, thanks to Lucas Oil, we're on the way to what we both feel will become an important annual event."

In addition to being the title sponsor of the inaugural California Classic, Canidae will provide special "Fast Time" awards for each of the three races, and a generous supply of dog and cat food samples for the race teams and pit areas and to the RV camper area.

Preceding the events on Saturday, Toyota Speedway will be host to the 70th annual running of the Turkey Night Midget Grand Prix November 25th, Thanksgiving night. Canidae has arranged to offer free samples and coupons to race fans attending either event. Complimentary samples and coupons are for the complete line of Canidae Pet Foods products including Canidae for dogs, Felidae for cats, and nutritionally complete Snap-Biscuit and Snap-Bits treats for dogs.

Canidae Natural Pet Food Company participates in and supports racing with sponsorship of the NHRA Jim Dunn Funny Car, its own Trophy Truck and world record holding Sand Drag teams, and contingency awards in SCORE, BITD, LOORS, SNORE and MORE. Please visit canidae.com to locate an independent pet food retailer near you. Canidae Natural Pet Food Company was founded out of love for family, pets, the great outdoors and the philosophy of enjoying and living life to its fullest.

General admission tickets to the event are $15 for adults, $12 for seniors, and free for children age 12 and under. Gates will open at 4:00pm on Saturday and racing begins at 7:00pm. The complete event schedule, special ticket packages, TV schedule, purse breakdown, and entry blanks are available on the speedway's website at http://www.toyotaspeedwayatirwindale.com.

About Canidae Natural Pet Food Company

Founded out of love for pets and animals, Canidae Natural Pet Food Company manufactures and distributes a complete line of healthy meat-based, holistic, natural dog food, cat food, and gourmet pet treats sold worldwide through independent pet food retailers including over 6,500 locations throughout the United States and Canada. For the most recent information about Canidae and its line of healthy pet products, visit http://www.canidae.com.

About Lucas Oil Products

Founded in 1989 by Forrest and Charlotte Lucas, Lucas Oil Products, Inc. has established itself as one of the fastest-growing lubrication product lines in the consumer automotive aftermarket, featuring a line of engine oils, greases, gear lubes and problem-solving additives. Through innovative product research and development, along with aggressive marketing programs, Lucas Oil Products has established itself as the number one selling fuel treatment and additive products manufacturer in America and Canada. Lucas Oil Products has long been directly involved in the American racing industry at all levels through multiple vehicle sponsorships and racing events. More information on Lucas Oil Products can be found by visiting http://www.lucasoil.com.

About MasterCraft Safety

MasterCraft Safety is an industry-leading international manufacturer and innovator of performance and recreational safety devices, best known for the suspension seats that have nearly become standard issue in the harsh environment of desert racing. In addition, Mastercraft Safety's diverse product line includes SFI-approved, six-point camlock restraints used in NASCAR, suspension seats used in military response vehicles, and window safety nets and suspension limit straps used for short course racing. More information on MasterCraft's full-line of products can be found by visiting http://www.mastercraftsafety.com.

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Jim Mantych
Canidae Pet Foods
800-398-1600 ext. 519
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