Waterford Crystal to Grace the Red Carpet at the 2011 PEOPLE’S CHOICE AWARDS

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Fans Choose Their Favorite Trophy Design Created Exclusively by the Iconic Crystal Brand

For the second consecutive year, Waterford Crystal, the official designer and manufacturer of the PEOPLE’S CHOICE AWARDS trophy, is offering fans a special opportunity to vote for their favorite custom-made award at http://www.PeoplesChoice.com. The voting period runs from today through Dec. 7 and the nominated trophy will be presented to the winner of an exciting new category, which will be revealed during the live CBS show on Jan. 5, 2011 from the Nokia Theater Theater, L.A. Live in Los Angeles.

These three 14 inch trophies were hand-crafted and specially-designed by master artisans at the House of Waterford Crystal in Waterford City, Ireland. Each stunning new design is unique with distinct and intricate detail and a beautiful sapphire color, modeled after this year’s official logo. The PEOPLE’S CHOICE AWARDS trophies are among the 40,000 luxury and prestige pieces that the Irish visitor centre and factory produce to perfection – annually.

Fans are also currently able to vote on PeoplesChoice.com for the winners of PEOPLE’S CHOICE AWARDS 2011 – the only major show where fans choose their favorites in music, movies and television. With more than 44 categories including “Favorite Movie,” “Favorite TV Obsession” and “Favorite Breakout Artist,” the show is entirely unique and gives fans a voice.

ABOUT WWRD:
WWRD US is the leading provider of luxury home and lifestyle products worldwide, manufactures, distributes and sells well-recognized brands, including Waterford, Wedgwood, Royal Doulton, Royal Albert, and Johnson Brothers. WWRD maintains unique licensing arrangements with some of the most high-profile innovators in the home and lifestyle market, including Vera Wang, Jasper Conran, Monique Lhuillier, John Rocha, Gordon Ramsay, and Michael Aram. WWRD products are distributed through premium department stores and independent retailers and wholesalers around the world, including the United States, United Kingdom, Japan, Canada, Australia and Ireland. The company employs more than 3,000 people worldwide.

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Alexis Freeman
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312-929-0504
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