New Pro Feet Smelly Sock Line Prevents Stinky Feet, Enhances Performance

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Pro Feet challenges athletes to test the socks and share their experiences

“We realize that athletes work hard, want performance quality products and are always looking for added benefits from any of their athletic gear. We’re proud to be able to provide them with the latest, most innovative sock on the market.”

If you're an athlete, or a parent of an athlete, you know that hard-working, hard playing feet can often be odiferous. To combat this, Pro Feet has launched their Smelly sock line with X-Static® fiber, a high-tech sock that helps enhance performance while preventing stinky foot odors. Pro Feet is challenging athletes to test the Smelly sock line and share their experiences on the "Pro Feet Challenge" blog, Twitter and Facebook pages.

The Smelly sock line is made from X-Static®, a silver fiber that eliminates odor-causing bacteria and athlete's foot fungus. X-Static® allows for immediate binding with ammonia and denatured proteins, resulting in instant odor reduction. In addition to the fiber, Pro Feet has engineered the sock so that it enhances performance with arch support and ribbing that increases blood flow to the foot.

The Pro Feet Challenge blog site features five accomplished athletes who are putting the socks to the test, including Curtis Carr, Alli Nogi, Lara Pantlin, Ron St. Bernard and Ryan Troy. These athletes’ credentials range from a former University of Florida football player to the youngest individual to ever complete the Iron Man Triathlon. Other athletes are encouraged to take the Pro Feet Challenge and write about their experiences on the Facebook and twitter pages. The social media sites include a link to retailers across the U.S. and Canada where the sock line can be purchased.

“After a week of training in these socks, I took a chance and ran the Chicago Marathon in them. The performance was great even when the weather rose well above 80 degrees,” John Sheehy, an avid runner, explains on the Facebook page. “The socks performed well and completely controlled sweat and odor. It really may be the perfect sock.”

Commenting on the launch, Callum Brown, vice president of Pro Feet, said, “We realize that athletes work hard, want performance quality products and are always looking for added benefits from any of their athletic gear. We’re proud to be able to provide them with the latest, most innovative sock on the market.”

Consumers can learn more about the sock, and take the challenge by going to http://profeetchallenge.wordpress.com, http://www.twitter.com/pfchallenge and by searching for “Pro Feet Challenge” on Facebook. The first 50 people to post on the Facebook page will be given a free pair from the Smelly sock line.

About Pro Feet, Inc.
Pro Feet, Inc. is a sock company headquartered in Burlington, N.C. that has provided high quality socks to the athletic, uniform and military markets for more than 30 years. Pro Feet produces cushioned, moisture wicking and odor neutralizing athletic socks for baseball, soccer, lacrosse, football, cheerleading, volleyball, hockey and basketball. The athletic sock line is sold at approximately 3,000 sporting goods retailers across the country.

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Annie Hellweg
Live Oak Communications
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