Manvinder brings a wealth of experience in online and direct channel marketing that will enhance and build Kabam's leadership in delivering real games to social gamers
Redwood City (PRWEB) November 12, 2010
Kabam, Inc., a leading developer of real games for social networks, today announced it has hired Manvinder Saraon, formerly of Intuit, as its first Chief Marketing Officer as the company builds on its successful social gaming franchises including the breakout Facebook hit, Kingdoms of Camelot. With over 20 years of experience in online and direct channel marketing, Saraon brings proven success to Kabam's marketing efforts as the company intensifies its efforts to create and market deeper, more engaging social games to an expanding audience of social gamers looking for immersive experiences on Facebook and other social platforms.
A seasoned marketing executive, Saraon has helped drive growth for emerging and established brands over his 20-year career. Most recently, he led the Web and Direct Channel Marketing Group at Intuit, Inc. Previously, he was CMO at Homestead Technologies, which was acquired by Intuit and re-branded as Intuit Websites. Prior to that, he spent four years leading customer acquisition and retention for the industry leading QuickBooks family of products. He previously co-founded and led Surprise.com, an online consumer decision-making guide that was rated by TIME Magazine as one of the "50 Best Web Sites" in 2002. He also spent nearly a decade at Hewlett-Packard in various management roles. A graduate of Panjab University in India, he received his M.B.A. from the University of Michigan's Ross School of Business.
"Manvinder brings a wealth of experience in online and direct channel marketing that will enhance and build Kabam's leadership in delivering real games to social gamers," said Kabam CEO Kevin Chou. "His demonstrated success in the art and science of building massively scalable online marketing practices will help us aggressively grow the next phase of our business while also adding a fresh perspective to the nuances within the social gaming space."
Saraon will report directly to Chou as part of the executive management team at Kabam. For more information, visit http://www.kabam.com.
Kabam develops and publishes real games for social gamers, including the popular and critically praised title Kingdoms of Camelot. The company's studios focus on combining the best elements of traditional and social gaming to appeal to a growing audience of players looking for deeper, more engaging social games. The first wave of Kabam's new games for Facebook and leading media sites have been widely recognized for their depth of play and social interaction. Before expanding into gaming, Kabam (formerly Watercooler) established itself as a leading social applications developer with entertainment and sports communities totaling more than 60 million users. Founded in 2006, Kabam has offices in San Francisco and Redwood City, Calif., and Beijing, China. More information about Kabam can be found at http://www.kabam.com.
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Anne Marie Stein
ONE PR Studio (for Kabam)
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