Hoopla Scoreboard Now Available on Salesforce.com AppExchange 2, the World's Most Popular Marketplace for Business Apps

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Customers can create and display leader boards from any data element in Salesforce CRM... ISV momentum on Force.com builds as Dreamforce 2010 approaches

Hoopla Software today announced the availability of Hoopla Scoreboard on AppExchange 2. Scoreboard allows organizations to create and display leader boards from any data element in Salesforce CRM. Changes are updated in real-time and posted to Salesforce Chatter and to an optional wall hanging display. Built using Force.com, the enterprise cloud computing platform, Hoopla Scoreboard is immediately available for test drive and deployment on AppExchange 2 at http://www.salesforce.com/appexchange/. Hoopla Software will be attending Dreamforce 2010, the cloud computing event of the year, at Moscone Convention Center in San Francisco December 6 – 9, 2010. Be sure to stop by kiosk #12 for a demo and more information.

Scoreboard improves adoption rates and engagement by creating friendly competition through a game-like display of key metrics and bringing data in Salesforce to life through the optional wall hanging display with broadcast like graphics. As a native application available on AppExchange 2 and ChatterExchange, customers can easily install and integrate Scoreboard into their existing Salesforce environment.

“Improving the quality and completeness of CRM data is a challenge many organizations face. The mission of Hoopla Scoreboard is to help users to get their information current and accurate. Developing on Force.com allowed us to quickly build a high quality application by taking advantage of the secure and scalable infrastructure and wide variety of pre-built components.” said Michael Smalls, Founder of Hoopla Software.

“Hoopla Scoreboard is a great example of the kind of applications that can be built on Force.com - bringing Cloud 2, the next generation of cloud computing, to users by leveraging the real-time and collaborative capabilities of Chatter. This adds tremendous business value to our customers,” said Kendall Collins, chief marketing officer, salesforce.com.

Scoreboard Features
Scoreboard allows organizations to create leader boards on virtually any data in Salesforce for any group. Custom leader boards can be created for sales, support, or marketing departments. An optional wall hanging display can be hung in every department that displays broadcast quality graphics and animations showcasing performers for all to see. Hoopla Scoreboard is a native application and integrates seamlessly in existing Salesforce CRM deployments. Whenever a user changes position on the leader board, a new status is automatically posted on the user’s Chatter profile page.

About the Force.com Platform and AppExchange 2
Force.com is the only proven enterprise platform for building and running business applications in the cloud. The Force.com platform powers the Salesforce CRM (http://www.salesforce.com/) applications, more than 800 ISV partner applications like those from CA Technologies, FinancialForce.com and Fujitsu, and 170,000 custom applications used by salesforce.com’s 82,400 customers such as Japan Post, Kaiser Permanente, KONE and Sprint Nextel. Force.com also enables developers to make any enterprise app social by leveraging the social collaboration components including profiles, status updates, and real-time feeds available with Chatter.

Applications built on the Force.com platform can be easily distributed to the entire cloud computing community through the salesforce.com AppExchange 2 marketplace http://www.salesforce.com/appexchange/, now featuring the ChatterExchange.

About Hoopla Software
Hoopla Software is a leading provider of performance improvement solutions for the Salesforce platform with headquarters in the Philadelphia area. Founded in 2009, the company helps leading organizations maximize their CRM investment with products like Hoopla Countdown and Hoopla Scoreboard. For more information please visit http://hoopla.net.

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Mike Smalls
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