GES Partners with Taubman Shopping Centers to Launch Multi-Sensory Holiday Experiences

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Ice Palaces are in 16 Taubman shopping centers nationwide November 12 – December 24

The interior of the GES designed Ice Palace which features falling snow. The Ice Palace opens at 16 Taubman centers nationwide on November 12, 2010.

Each year we set the bar higher for the GES creative team to design an interactive holiday program that will dazzle our guests,” said Taubman’s Vice President of Sponsorship and Marketing, Glenda Cole. “We are delighted with this year’s holiday program.

Global Experience Specialists (GES), a leading provider of exhibition, event and retail marketing services, has designed and produced 16 interactive Ice Palace holiday experiences for Taubman Centers to be displayed across the U.S. from November 12 through December 24, 2010. For over 10 years, GES has partnered with Taubman to design and produce spectacular interactive holiday programs for its shopping centers nationwide.

“Each year we set the bar higher for the GES creative team to design an interactive holiday program that will dazzle our guests,” said Taubman’s Vice President of Sponsorship and Marketing, Glenda Cole. “We are delighted with this year’s holiday program, which continues the tradition of our successful snow globe display and adds sensory-rich features inside the Ice Palaces.”

The all-new 30-foot color-changing Ice Palaces will allow visitors to enter a wintry world complete with state-of-the-art audio and visual effects. Guests will also get a sneak-peak of the highly anticipated Twentieth Century Fox release of The Chronicles of Narnia: The Voyage of the Dawn Treader, with cleverly integrated film trailers, artwork and sculptures. Each of the 16 impressive Ice Palaces are encircled with a series of majestic arches and feature smaller ice globes that showcase magical vignettes from the land of Narnia.

“Collaborating with the Taubman team allows GES to create memorable experiences that bring to life the joy and wonder of the holiday season,” said GES’ Chief Creative Officer Eddie Newquist. “This year’s Ice Palace program provides guests with an unforgettable, large-scale immersive holiday experience.”

When visitors enter the Ice Palace’s largest dome, they will be greeted with falling snow and a captivating light show. The journey continues as guests sit on the Ice Palace throne that is cool to the touch and leave their handprint on the interactive ice arch, which features paw prints of famed Narnian creatures.

The Ice Palace experience comes to life on November 12, 2010 at the following shopping centers:

  •     California

o    Beverly Center (Los Angeles)
o    Sunvalley (Concord)

  •     Colorado

o    Cherry Creek (Denver)

  •     Connecticut

o    Westfarms (Farmington)

  •     Florida

o    Dolphin Mall (Miami)
o    International Plaza (Tampa)
o    The Mall at Wellington Green (Wellington)

  •     Illinois

o    Woodfield Mall (Schaumburg)

  •     Michigan

o    Fairlane Town Center (Dearborn)
o    Great Lakes Crossing Outlets (Auburn Hills)
o    Twelve Oaks (Novi)

  •     New Jersey

o    The Mall at Short Hills (Short Hills)

  •     North Carolina

o    Northlake (Charlotte)

  •     Texas

o    The Shops at Willow Bend (Plano)

  •     Virginia

o    Fair Oaks Mall (Fairfax)
o    MacArthur Center (Norfolk)

About GES
Las Vegas-based Global Experience Specialists, Inc. (GES), a Viad Corp (NYSE: VVI) company, is a leading provider of exhibition, event and retail marketing services. As a result of its consolidation with Exhibitgroup/Giltspur and Becker Group, GES provides an even wider range of services, including turn-key official show services, cutting-edge creative and design, marketing and measurement services – all with an unrivaled global reach. GES partners with leading shows and brands, including the International CES, Spring Fair Birmingham, International Woodworking Fair, CONEXPO-CON/AGG and IFPE and WasteExpo, Bell Helicopter, Genzyme, and L’Oreal. For more information, visit http://www.ges.com.

About Taubman Centers
Taubman Centers is a real estate investment trust engaged in the development, leasing and management of regional and super regional shopping centers. Taubman's 26 U.S. owned, leased and/or managed properties, the most productive in the industry, serve major markets from coast to coast. Taubman Centers is headquartered in Bloomfield Hills, Michigan and its Taubman Asia subsidiary is headquartered in Hong Kong. Founded in 1950, Taubman celebrates its 60th anniversary in 2010. For more information about Taubman, visit http://www.taubman.com.

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