This award means a lot to us because it was determined entirely by our clients, whose opinion obviously matters most.
Los Angeles, CA (PRWEB) November 11, 2010
PlayTime, TubeMogul's leading video advertising platform, was named best-in-class at the Streaming Media Readers' Choice Awards.
Winners of the Streaming Media Readers' Choice Awards are determined entirely by client voting. This year eclipsed all others in terms of participation, with over 7,000 voters casting over 58,000 votes. Eligible categories span the entire online video industry, from best online video content (Netlfix) to best premium video platform (Brightcove). The "Video Advertising Management Platform" category had numerous detailed requirements, including "pre-built placement options and detailed success tracking."
This latest win caps a string of recent successes for PlayTime, which has run over 250 major brand campaigns since launching in March and premiered in September at #2 in Potential Reach and #5 in Actual Reach by comScore. PlayTime only charges advertisers when someone chooses to initiate an interaction with their video and is unique in the industry for being 100% transparent -- in addition to pre-approving sites and placements, advertisers can log-in in real-time to see statistics like impressions, views, play time and social network sharing for every placement during and after the campaign.
Brett Wilson, CEO and Co-Founder of TubeMogul, was on-hand at the Streaming Media West conference to receive the award. "This award means a lot to us because it was determined entirely by our clients, whose opinion obviously matters most. Thanks to them for making this possible."