Mrs. Fields® is now an Official Cookie Licensee of Major League Baseball Properties

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Mrs. Fields Famous Brands has formed a new relationship with Major League Baseball Properties to provide one-of-a-kind gifts for both baseball fanatics and cookie lovers alike. This marks Mrs. Fields first ever sports league licensing agreement.

Mrs. Fields Famous Brands has formed a new relationship with Major League Baseball Properties to provide one-of-a-kind gifts for both baseball fanatics and cookie lovers alike. This marks Mrs. Fields first ever sports league licensing agreement.

Team-specific cookie tins filled with world famous Mrs. Fields cookies as well as individually wrapped cookies with team logos are now available for the 2010 World Series Champions the San Francisco Giants; each of the 2010 playoff teams, which include the Atlanta Braves, Cincinnati Reds, Minnesota Twins, New York Yankees, Philadelphia Phillies, Tampa Bay Rays and the Texas Rangers; as well as the Boston Red Sox, Chicago Cubs, and St. Louis Cardinals. A full 30 team roll-out is set for Major League Baseball’s 2011 Opening Day. While the cookies may be gone fast, the keepsake, collectible tin will last much longer as a sign of support for each team.

Before perfecting her cookie recipe and building a world renowned brand, Debbi Fields was first a ball girl for the Oakland Athletics in the early 1970’s. It was then that the two iconic brands were first introduced, but it’s not until now that the relationship has become official.

MLB Team specific cookie tins are now available for purchase through the website, http://www.mrsfields.com. Click on the Major League Baseball banner.

About Mrs. Fields
Since opening the first Mrs. Fields store in Palo Alto, California in 1977 the company has now grown to over 375 stores worldwide. The online and catalog division, Mrs. Fields Gifts, has been in operation for more than 20 years. It offers a wide variety of products and packaging, including seasonal items as well as corporate and customized items for businesses, all baked and delivered fresh to your door.

About Major League Baseball
Major League Baseball (MLB) is the oldest professional sports league in the United States and consists of 30 member clubs in the U.S. and Canada representing the highest level of professional baseball. Under the guidance of its ninth Commissioner, Allan H. (Bud) Selig, MLB has experienced dramatic changes including Interleague Play, the introduction of the Wild Card, a more comprehensive drug-testing program, significant revenue sharing among the clubs and a growth in revenue from $1.2 billion in 1992 to more than $6.5 billion in 2010. The last seven seasons have been the best attended in MLB history with each year, including 2010, eclipsing the 73 million mark. In addition, 14 clubs saw double digit percentage increases in their local television ratings. MLB also continued its “Going Beyond” efforts with a variety of new initiatives including participating in the second Stand Up To Cancer telethon, which has raised nearly $100 million for cancer research, and a partnership with the White House and First Lady Michelle Obama to support Let’s Move!, a campaign started by the First Lady with the goal of solving the challenge of childhood obesity. With the recent launch of MLB Network and the continued success of MLB Advanced Media, MLB continues to find innovative ways for its fans to enjoy the National Pastime. For more information on Major League Baseball, visit http://www.MLB.com.

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Cassie Alvey