Using Old Brain Thinking? The New Brain for Business Institute Launches Book, Website and Consulting Services to Help Leaders Succeed

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Learn how to lead and manage based on brain research via “A New Brain for Business,” understanding and learning at

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Today The New Brain for Business Institute (NBBI) announced their new book, “A New Brain for Business,” and services at Created by business, psychology and human resource experts Richard Trafton, Ph.D. and Diane Marentette, NBBI helps people improve leadership, management skills and organizational performance based on brain and behavioral research.

"We’ve taken our 30-plus years of experience and created The New Brain for Business Institute to translate good science into good business,” states Marentette, NBBI Co-founder. “Rather than using our more primitive Old Brain thinking, we teach people how to use their New Brain to be more successful. Through our book, consulting services, presentations, and content, we help business leaders learn management and organizational skills to create a powerful, engaging work environment that drives personal as well as business performance.”

At NBBI, users learn leadership and management skills based on brain functioning research and human psychology via:

  • Free blogs and videos packed with current tips and insider secrets for leadership and management success;
  • An exclusive and free “New Brain Newsletter” and the "Creativity and Control: 5 Leadership Myths Revealed!" report;
  • “A New Brain for Business” book – Shows real, every-day actions to improve management and leadership skills;
  • Personal consulting services to improve business results and reach goals;
  • Exciting, live presentations and online Webinars taught by experts Marentette and Trafton; and
  • The latest updates on New Brain research and more!

“Trafton and Marentette have defined in simple terms how our brain’s design and functionality contribute to the success and failure of effective communication in today’s leadership environment,” states Shannon Gillespie, Valero Energy Operations Director. “Recognition of the patterns defined in the book have allowed my team to move past debilitating organizational behaviors previously thought to be normal.”

“I am already re-reading A New Brain for Business,” says Leslie Sullivan, managing director at the Breast Health Global Initiative, Fred Hutchinson Cancer Research Center. “I found it to be a useful business reference that provided logical approaches and solutions within context to each and every business issue outlined. I am outlining key points from the book for my own quick and easy referral. A New Brain for Business has a utility that I haven’t found as much in other business books. It was a very worthwhile read.”

Ready to discover leadership and management skills based on New Brain thinking to be more successful? Visit for more information or call 858-605-6362 to start now.

About The New Brain for Business Institute
Formed in May 2010, by Richard Trafton, Ph.D. and Diane Marentette, The New Brain for Business Institute,, translates good science into good business. Via the “A New Brain for Business” book, live and online presentations, content, and personal consulting services, The New Brain for Business Institute helps business owners learn leadership and management skills that reduce conflict and tension, create a work climate of high performance and increase productivity. For more information, visit or call 858-605-6362.

Media Contact: Melanie Rembrandt, Rembrandt Communications®, pr(at)newbrainforbusiness(dot)com, 800-771-0116

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Melanie Rembrandt, Rembrandt Communicati
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