We have a whole range of guests from all walks of life spending the night with so we have a massive captive audience perfect for launching our magazine to.
(PRWeb UK) November 13, 2010
The new biannual magazine is the first time that the hotel group have ever published a customer magazine in Great Britain and is part of the Hotels with personality roll out, following its launch in April.
This first edition sees a number of unique features and stories including the Woo Factor, a talent contest for five hotel resident ghosts with Phil Whyman of Dead Haunted, bird watching with rock star Fyfe Dangerfield, a celebration of the nations eccentrics and a feature on South Wales versus California.
Plus, with a handful of competitions from hotel breaks to digital cameras to win it’s perfect for relaxing in the bath with, in bed with, in the bar with - well, anywhere with actually!
Tim Wade, Head of Marketing at Best Western said: “We wanted to create something really interesting for our guests to read and this is anything but boring. We’ve got everything from doilies to Alpacas so with such an eclectic mix we’re sure our guests will not want to put to down.
“We have a whole range of guests from all walks of life spending the night with so we have a massive captive audience perfect for launching our magazine to.”
With so much packed in one magazine we think there will be a few going home in suitcases!
The magazine has been developed with Cedar Communications in London. For a free copy of the magazine please call the Best Western team on 0845 33 00 120 to book a break with Best Western.
For further information please contact Mikhaila Brentnall, Best Western on 01904 695426 or email Mikhaila.email@example.com
Notes to Editors
Best Western is the largest group of independently owned and managed hotels in the UK and worldwide. Member hotels maintain their independence, charm and personality, while benefiting from being part of the Best Western brand. Hotels benefit from sales and marketing activity available to them by joining with like-minded independent hoteliers.