Public Interest Data, Inc. announces hiring of Executive Vice President for Product Strategy.

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Public Interest Data, Inc. (PIDI) a leading provider of CRM solutions for nonprofits announces the hiring of Shawn Cox as Executive Vice President for Product Strategy.

We are very happy to have Shawn as part of our team. Shawn's professionalism and knowledge of nonprofit database management will contribute to PIDI's efforts to better serve our client base

Shawn Cox joins PIDI as EVP for Product Strategy after five years at the national office of the American Civil Liberties Union (ACLU) where he served as Associate Director of the Information Technology Department in charge of the implementation of a nation-wide, multi-affiliate CRM fundraising system. He headed up all aspects of the 53 affiliate conversions including strategy, scoping, project planning, consulting firm selection, staffing, communications, and implementation. Prior to the ACLU, Shawn spent 14 years at Eli Lilly in various technology leadership positions.

In his new role Shawn will be responsible for leading PIDI’s product strategy team and optimizing clients’ use of PIDI’s DonorDirect™ CRM. He will additionally spearhead our efforts to develop new and enhanced features to ensure PIDI’s products remain cutting edge.

“We are very happy to have Shawn as part of our team. Shawn’s professionalism and knowledge of nonprofit database management will contribute to PIDI’s efforts to better serve our client base,” said John Hennessey, CEO of PIDI. “We will leverage Shawn’s experience to help shape the future direction of PIDI and our product roadmap.”

About Public Interest Data, Inc.
PIDI is an industry- leading data management solutions provider to nonprofit organizations. The Company provides database management services, merge/purge processing and list exchange services to leading nonprofit organizations in the United States. These services play a critical role in providing nonprofit organizations the tools necessary for them to successfully manage their donor relationships which ultimately leads to successful fundraising.

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Timothy Riordan
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