Brookstone Adds ZEO to Full Line of Sleep Solutions in Time for the Holiday Season

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Zeo® Personal Sleep Coach, the First and Only In-Home Sleep Coaching System, is Featured at Select Brookstone Stores

Specialty retailer Brookstone is adding the Zeo Personal Sleep Coach to its full line of sleep solutions – which ranges from pillows to sound machines – to ensure a more restful night’s sleep. The evidence is overwhelming that Americans do not sleep enough; now for the first time, there is a product to track and improve the length and quality of a night’s sleep. The Zeo Personal Sleep Coach is the world’s first science-based solution designed to help consumers understand how well they sleep and teach new ways to achieve a better night’s rest.

The National Institutes of Health recommends that healthy adults sleep seven to nine hours every night, yet one in three Americans report they regularly sleep 6.5 hours or fewer. This nationwide trend of sleep deprivation has spurred a need for new products that help consumers understand and improve the quality of their sleep.

“Our customers understand the numerous benefits of getting a good night’s rest, which is why we carry a dedicated line of sleep products,” said Brookstone CEO Ron Boire. “We are excited to debut the Zeo Personal Sleep Coach in our stores because it is the only product that provides both personal sleep information and effective tools to help improve sleep.”

Developed in collaboration with leading sleep scientists, Zeo is a two-part system that tracks sleep through a lightweight headband and bedside display, and analyzes the data through an interactive website and coaching service.

“Sleep is a fundamental necessity of overall health and wellness and Zeo is the only product that can provide in-home information on the quality of sleep,” said David Dickinson, president and CEO of Zeo Inc. “We are thrilled to partner with Brookstone because they are a leader in bringing innovative technologies to the customer and have a true passion for providing excellent sleep solutions.”

The Zeo Personal Sleep Coach is now available at select Brookstone stores throughout the U.S., in Brookstone catalogs, and online at http://www.brookstone.com, among other retail and online destinations.

About Zeo Inc.
Zeo Inc., headquartered in Newton, Mass., is a leading innovator in consumer health and wellness. Started in 2003 by a group of sleep-deprived students at Brown University, Zeo has grown into a strategic blend of scientific innovation, engineering, and computer science. The company’s mission is to help people discover new, science-based ways to improve the quality of their lives through the power of sleep. In 2010, Zeo won the Triple Tree Award for Best Consumer Experiences in Wireless Life Sciences, as well as the prestigious Edison Award for Best New Product, presented by the Discovery Channel. To learn more about Zeo, visit http://www.myZeo.com.

About Brookstone, Inc.
Brookstone, Inc. is an innovative product development company and specialty retailer of unique gifts. Brookstone operates 304 stores nationwide and in Puerto Rico. Typically located in high-traffic regional shopping malls and airports, the stores feature unique and innovative consumer products. The Company also operates a Direct Marketing business that includes the Brookstone catalog and an e-commerce Web site at Brookstone.com. Fans of the Company are encouraged to Like Brookstone on Facebook.

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Shaina Lamb

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