Sun Peaks Resort Wants to Put You on Film

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Top winter destination initiates online photo competition giving the winner a chance to be cast in a personalized video production!

"A picture is worth a thousand words, and having people show us why they love winter through their lenses is a great way to celebrate the snow season." Christopher Nicolson, President of Tourism Sun Peaks

Sun Peaks Resort is excited to announce the sequel to its successful Snow Bum competition last year, Snow Bum 2: The Snapshot. Aspiring snow bums from around the world are invited to take a one-of-a-kind picture that shows off their enthusiasm for winter – a ‘casting’ photo if you will. The prize for best photo - a trip to Sun Peaks for the winner, where a renowned videographer will accompany them onto the slopes to film their very own exclusive winter-themed video!

Kevin Hagell from Kaizen Visuals will spend a day with you and your friends, filming everything from shredding through epic powder, making that huge jump off the slopes, or chilling out at après. Kaizen Visuals produced the Sun Peaks Promotional Winter Video. This is a once-in-a-lifetime chance for a lucky person to have their love of winter captured on video by a film producer. The winner and their friends will stay six nights at one of Sun Peaks’ exclusive resort properties. There will also be secondary prize for most popular (most-voted for) photo as contestants will be rewarded based on how many votes they get on their photo, by promoting their entry through social media sites such as Facebook and Twitter.

“Since Snow Bum was such a success last year, we wanted this year’s contest to be even more accessible to participants across the globe,” explains Christopher Nicolson, President of Tourism Sun Peaks. “A picture is worth a thousand words, and having people show us why they love winter through their lenses is a great way to celebrate the snow season. We anticipate lots of creative and unique shots will be shared with the world.”

Snow Bum hopefuls can enter the contest online by uploading a unique picture that shows off their passion for winter directly onto the Snow Bum website, All entrants are encouraged to capture their fun side by being as creative as possible while incorporating country or city landmarks into their shots and the essence of winter before sharing their image online with all of their friends. A Snow Bum logo will be available online for optional inclusion into any photo that is submitted.

Photos must be uploaded onto by Sunday, February 20, 2011. Sun Peak’s panel of judges will award the “Most Votes Winner” on Tuesday, February 22, 2011 and the Top 20 Finalists will be announced on Tuesday, February 22, 2011 as well. The grand prize winner of “The Snapshot” will be announced on March 1st, 2011 for prize redemption between March and April 2011 (end of winter season). Contestants must have an applicable visa for the duration of their stay if required. Contestants under the age of 19 must bring a parent or guardian on their trip to Sun Peaks Resort. For official contest rules visit

About Sun Peaks
Sun Peaks Resort is a four season destination resort located in the interior of British Columbia near Kamloops. Recently declared the 2nd Best Ski Resort in Canada and 10th Best in North America by Condé Nast Traveller Magazine readers, Sun Peaks has three mountains which surround an intimate ski-in, ski-out village. In other seasons, Sun Peaks offers a diverse range of leisure activities including 18 holes of golf as well as numerous events and festivals. Sun Peaks Resort was the first ski resort in North America and is the only resort in Canada to receive the ISO 14001 designation recognizing the resorts environmental policies and practices. Sun Peaks can be accessed by two airport gateways - Kamloops (45 minutes) and Kelowna (2 1/2 hours) and by car, only a 4 ¼ hour drive separates Sun Peaks and Vancouver, B.C.        

For further information please contact:
Christopher Nicolson
Tourism Sun Peaks
Direct: 250-578-5381
Cell: 250-319-1158
Email: tsppresident(at)sunpeaksresort(dot)com

Melanie Simmons
Media Relations Specialist
Tourism Sun Peaks
Direct: 250-578-5387
Cell: 250-318-3633
Email: tspmedia(at)sunpeaksresort(dot)com

Sophia Cheng
Media Relations
Curve Communications
Direct: 604-684-3170 ext 104
Cell: 604-828-3102
Email: sophia(at)curvecommunications(dot)com

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