Amadesa Partners With Demandware to Ease Integration, Speed Return on Investment for Joint Customers

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Technology Agreement Simplifies Path to Website Personalization

By providing pre-built integration of our eCommerce Platform with Amadesa’s solutions, our shared customers can better focus their efforts toward business-critical revenue-driving activities.

Amadesa (http://www.amadesa.com ), a pioneer in website optimization solutions, announced today a technology partnership with Demandware, the global leader in on-demand e-commerce. Through a no-cost, pre-built integration for joint customers, Amadesa and Demandware deliver a simplified path toward website optimization and return on e-commerce platform investments.

“Amadesa offers our customers the essential ability to deliver the right content to the right visitors at the right time,” said Jamus Driscoll, vice president of marketing at Demandware. “This is the kind of substantial customer value we look for in technology partnerships. By providing pre-built integration of our eCommerce Platform with Amadesa’s solutions, our shared customers can better focus their efforts toward business-critical revenue-driving activities.”

Demandware’s integration with and support of Amadesa’s software-as-a-service personalization engine – including A/B and multivariate testing, segmentation, behavioral targeting and other optimization services – are now available to all joint customers, dramatically reducing the cost and complexity of integrating the two technologies. This partnership is part of Amadesa’s larger, ongoing effort to provide the simplest process possible for testing, optimizing and personalizing website content for increased conversions and revenues.

“Demandware shares our belief that e-commerce solutions should work in concert to deliver the greatest possible value to e-businesses,” said Vince Beese, Chief Revenue Officer for Amadesa. “Our partnership reflects our parallel goals to enable e-businesses to increase conversions and sales. By removing integration hurdles, we ensure our customers can begin reaping the rewards of website personalization more quickly and easily, and at no additional cost.”

About Amadesa
Amadesa is the first company to deliver a software-as-a-service (SaaS) solution focused on delivering a dynamic website of one through personalization and automated content delivery. The Amadesa Customer Experience Suite™ offers end-to-end testing and personalization products to help online businesses maximize revenues, enhance customer engagement, increase conversions and improve marketing ROI. Learn more at http://www.amadesa.com.

About Demandware, Inc.
The trusted, global leader in on-demand ecommerce, Demandware revolutionizes how businesses deliver customized shopping experiences to consumers in the digital world. Only Demandware combines the on-demand eCommerce platform rated #1 by industry analysts, an open ecosystem of partners that extend the value of the platform, and a measurable commitment by its employees to enabling client revenue growth. Demandware continually sets industry standards for market innovation and client satisfaction. Demandware clients include industry leaders such as Bare Escentuals, Barneys New York, Callaway Golf, Columbia Sportswear, Crocs, Hanover Direct, Jones Apparel Group, Lifetime Brands, Michaels Stores, Neckermann, Panasonic, Reitmans, s.Oliver, and Theory. For more information about Demandware, visit http://www.demandware.com, call 888-553-9216 or email info(at)demandware(dot)com.

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Katie Sullivan
Metis Communications
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