It's not just men watching videos online anymore, women are definitely consuming their fair share and SheKnows has figured out what women want to watch and what keeps them coming back for more
Los Angeles (Vocus) November 15, 2010
SheKnows (http://www.sheknows.com), one of the fastest growing online content and community destinations for women, announces today the launch of its video channel, SK TV, which will serve as a one-stop online destination for all the original video series being created, produced and edited by SheKnows, as well as its extensive video on demand library of original clips on every topic.
For years, SheKnows has produced and distributed video on its site, however, that video content has always lived embedded within relevant content pages. Community feedback on SheKnows urged the creation of a video channel on the site. SKTV marks the establishment of a dedicated channel to broadcast SheKnows growing library of original videos and longer form, scripted Web series.
SheKnows is one of the largest producers of and resources for online video content for women 18-54. Generating 18,722,000 video views in September, SheKnows is currently ranked no. 2 for videos in Comscore’s community-lifestyle category (Comscore Video Metrics, September, 2010). SK TV provides a specific channel for visitors to view all of the original video series being produced by SheKnows including: The Daily Dish, a daily show providing tips and information ranging from cooking, parenting, beauty and lifestyle; HomErgency, a reality show where designers help a family in need of some serious home updates; and Delicious Life Challenge, which tracks the lives of four real women trying to tackle life’s challenges with the help from a nutritionist, life coach, physical trainer and a stylist. SK TV will also be home to a vast collection of videos seen throughout the site including cooking tips, how-to, health and wellness, and entertainment.
“It’s not just men watching videos online anymore, women are definitely consuming their fair share and SheKnows has figured out what women want to watch and what keeps them coming back for more,” says Kyle Cox, Vice President of SheKnows. “SK TV is a channel with all of our original series and videos on demand that cover everything from cooking, health, parenting and lifestyle tips to home improvement shows and series about real women that our audience relates to.”
“SheKnows is leading the charge with online video for women by creating unique and entertaining series that have millions of women visiting SheKnows for quality videos,” says Tara Schmitt, SVP of Sales for SheKnows. “We offer marketers the chance to interact with consumers who are spending several minutes on a page watching videos. SheKnows is working with top brands to sponsor our original series as well as create shows along with us that resonate with our audience.”
To check out SheKnows TV, please visit http://www.sheknows.com/sheknowstv.
Getting to the heart of what it really means to be a woman, SheKnows (http://www.sheknows.com) attracts more than 50 million unique visitors (Google Analytics, August 2010). With editors dedicated to providing daily content for women seeking advice, information and a fresh, fun take on life, the site is among the most authoritative and comprehensive sources for women ages 18 to 54. The SheKnows audience gains access to award-winning exclusive content on entertainment, parenting, health and wellness, money and career, dating, beauty and style and more, and are offered a stimulating, well-rounded online experience enhanced with a vibrant community, free games and activities, and captivating blogs.
As one of the fastest-growing destinations on the web, SheKnows is recognized among the top 3 properties for women. Recently honored with the 2010 OMMA Award for Web Excellence, SheKnows has been named the No. 1 site for Family, Parenting and Women’s Interests. For advertisers, sponsorship opportunities and creative integration go well beyond the banner and make marketing messages an uninterrupted part of the user experience. The company is based in Los Angeles with offices in New York, Scottsdale and Chicago. SheKnows is part of AtomicOnline (http://www.atomiconline.com), Evolve Media Corp’s publishing unit.
For More Information:
Public Relations Manager
(310) 449-1890 Ext. 250
Public Relations Associate
(310) 449-1890 Ext. 255
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