Menue Americas Corporation Selects RubyCoins To Power Billing For Social Network And Mobile Games

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Innovative cross platform “Billing as a Service” in-game solution from RubyCoins improves conversion to paying users

RubyCoins, a Billing-as-a-Service (BaaS) company specializing in secure in-application payments across multiple platforms, announces Menue Americas Corporation has launched RubyCoins’ innovative billing solution to power the company’s social network and mobile games.

Atlanta headquartered Menue Americas Corporation, a subsidiary of Japan-based Menue Inc., is developing and publishing next generation social network and mobile games. The company’s first game, Roman Taxi, launched on Facebook in October 2010 and uses RubyCoins to provide convenient and secure in-Flash payments to gamers. Menue Americas is currently developing additional games which will be built on the RubyCoins cross-platform billing solution to maximize the free to paying user conversion.

“RubyCoins was selected because we needed a billing solution that features in-game payments and advanced analytics to effectively reduce friction for users during checkout. Additionally, RubyCoins is the only company to provide a system that will unify billing across our mobile and desktop games”, said Rob Kischuk, Chief Technical Officer of Menue Americas. “The comprehensive billing platform allows us to quickly monetize a global audience with a wide selection of pre-integrated payment options that includes credit card, mobile, prepaid, and offerwalls. RubyCoins’ system provides us the billing foundation from which we can scale our monetization strategy.”

Menue Americas joins a growing list of RubyCoins customers that benefit from a billing service that not only processes transactions, but also enables them to increase purchase conversion while reaching a global user base across multiple platforms including web browsers, smartphones, and downloadable clients.

“We are focused on delivering solutions and helping partners like Menue Americas effectively monetize their user base,” says Jim Nguyen, CEO and Co-Founder of RubyCoins, “Menue Americas combines our innovative and unique in-game payment capability with deep analytics to maximize revenue opportunity.”

About RubyCoins, Inc.

Headquartered in Palo Alto, California, RubyCoins, Inc. has pioneered secure in-application billing across multiple platforms during the same user session. These unique technologies allow developers and publishers to create a seamless checkout experience across mobile, web browser, and downloadable applications. The RubyCoins product suite is offered as a Billing-as-a-Service (BaaS) so there is no software or hardware investment required. The RubyCoins platform is also available as a white-label solution.

About Menue Americas Corporation
Menue Americas is an Atlanta based developer and publisher of social network and mobile video games. A subsidiary of Japan headquartered Menue Inc; Menue Americas is expanding the popular Menue brand into the rapidly growing social network and mobile marketplace with games like Roman Taxi available now on Facebook.

Media Contact
Lindsay Bennett
RubyCoins, Inc.

RubyCoins Website

Menue Americas Corporation Website


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