Junior Rank Sports and DSA Media Group Form Strategic Partnership

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Elite sports marketing partnership formed

Junior Rank is pleased to announce that it has formed a strategic alliance with DSA Media Group, one of the nation’s premier event and marketing firms. As a national presence in the world of football recruiting and talent development, Junior Rank recognizes the inherent possibilities that a partnership with DSA Media Group brings to the table.

“We are excited to add the expertise and dare I say, swagger, of DSA Media Group,” said Junior Rank CEO and founder Shaon Berry. “Their capabilities in terms of sponsorship and marketing is second to none and their proven track record will be an asset to Junior Rank both near term and many years down the road.

Over the past year, Junior Rank has hosted eightcombines across the country, culminating in August with the elite, invite-only Diamond Flight Camp in San Diego. With a coaching staff that included Tom Martinez (the mentor to Tom Brady and the man who turned Jamarcus Russell into a #1 pick in the NFL Draft), former Eagles star and Pro Bowl quarterback Randall Cunningham and former NFL star Don Beebe, the Diamond Flight Camp attracted the top middle school and prep talent from across the nation.

This December, Junior Rank launches a first of its kind national combine showcase that will feature 400 invite-only athletes from 9th through 11th grade, hosted in lovely Tempe, AZ. In addition, Junior Rank will be running the Diamond Bowl, an invite-only All-American Bowl for middle-school talent. This event will celebrate the best young talent in the nation. DSA Media Group will be involved in both the strategic marketing and targeted sponsorship for these premier national events in addition to future events being planned and coordinated by Junior Rank.

The partnership with DSA Media Group gives Junior Rank an incredible partner in terms of event planning and marketing.

“We are thrilled to partner with Junior Rank. Their business acumen in creating a successful business will serve our new initiative very well,” said Dante Simpson, President of DSA Media Group. “This allows us to be even more creative and innovative in the youth sports, fitness and wellness categories.”

Junior Rank profiles the nation's top youth athletes and ranks them based on their performances at regional combines, providing a forum for 6th-9th grade athletes to see where they rank across the nation and what they need to do to become a future All-American.

DSA Media Group LLC, established in 2006, specializes in increasing brand identity and visibility for professional services companies, small and medium businesses, Fortune 500 companies, advertising agencies, and best-of-breed start-ups. With offices in New York, NY and Hermosa Beach, CA the firm focuses on adaptability based on a client’s need to increase its brands bottom line.


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Dante Simpson
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