Athena365 brings together the best of Live365 stations, plus new targeted content packaged to address the needs and preferences of a very specific audience — digital moms...
San Mateo, CA (PRWEB) November 16, 2010
Live365, a pioneer in Internet radio, has just unveiled the Beta site for its new Internet Radio Network dedicated to women at http://www.athena365.com. Athena365 is a new 24/7 streaming radio service and features a wide variety of female-friendly music and talk stations. Featured stations include popular AC, Top40, and Pop/Rock Hits; New Age, Classical, and Jazz stations; and talk shows covering a variety of topics including health, fitness, and finance. Family entertainment includes Holiday music as well as featured “tween” station Radio Disney.
Athena365 is built on the foundation of the long-trusted Live365 technology platform, which has been broadcasting over the Internet continuously since 1999. The Athena365 Beta site showcases content expected to appeal to today’s moms from the 7000+ stations on the Live365 network, ranging from big-name artists and celebrities to inspiring independent voices.
Visitors to the Beta site are encouraged to provide feedback via an online survey and have an opportunity to help shape Athena365 into the premier online radio destination for women. Athena365 is also currently running a November Facebook promotion that automatically enters Athena365 Facebook fans into a contest to win a new iPad. In addition, anyone who registers on the Beta site before the end of the year will be eligible to win gift cards and other prizes.
“The Athena365 Beta site brings together the best of Live365 stations, plus new targeted content packaged to address the needs and preferences of a very specific audience -- digital moms,” says Heidi Elgaard, Marketing Director for Live365 and Athena365. “By narrowing our audience focus with this initiative, we have a unique opportunity to provide a richer and more personal online radio experience.”
For advertisers, Athena365 leverages Live365’s powerful advertising platform, which redefines the rules of audience engagement, allowing brands to get in front of targeted listeners with improved effectiveness and style. Advertiser options include custom-skinned brand takeovers, simplified geo-targeting, pre-roll video, and precision-placed in-stream audio. As with all Live365 stations, Athena365 listeners have the option to listen free to ad-supported stations or enjoy content with fewer commercial interruptions by becoming a VIP member. VIPs also enjoy an all-access pass to all stations, untethered iPhone access, higher quality sound, and more.
About Live365, Inc.
Live365, Inc. is a pioneer in Internet radio and broadcasting services, having broadcast continuously since 1999. The Live365 radio network reaches millions of listeners worldwide, offering greater breadth and depth of high-quality streaming music, talk, and audio than any other network. Featuring 250+ genres of music produced by 7000+ broadcasters and music tastemakers from over 150 countries, Live365 boasts a roster of artists and radio producers ranging from Roy Orbison, Pat Metheny, and Carlos Santana, to commercial and public radio stations, to individual DJs who program stations in every musical style.
Live365's end-to-end broadcast platform empowers individuals and organizations alike by giving them a "voice" to reach audiences around the globe. Through easy-to-use tools and services as well as royalty coverage, anyone with a computer and Internet connection can create his or her own Internet radio station and reach a global audience with minimal cost and effort.
About Athena365 (Beta)
Athena365 is the new 24/7 cloud radio network dedicated to women, moms, and families and available for free and VIP listening at Athena365.com. Athena365 features a wide variety of music and talk radio to help modern women find peace among the chaos of everyday life. Athena365 features music stations ranging from AC and Pop to Classical and New Age, as well as Talk programming on topics including health, fitness, and finance. For business development inquiries, contact busdev(at)athena365(dot)com