In Fight Against Internet Deterioration, Council Offers Guidelines

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Will engage industry, search engines in discussions on content quality

The Internet Content Syndication Council has today released a set of proposed quality-control and best-practice guidelines for the creation of online content. The ICSC seeks to elicit industry feedback on an issue that is causing concern among its members: the rising tide of poorly-produced informational content, specifically designed to score high on search.

Tim Duncan, Executive Director of the ICSC, said, “The proliferation of low-quality search-based content is threatening to reduce the utility of the internet for users, content creators and advertisers alike. The industry needs to come to grips with this issue, and we are posting these guidelines to further the dialogue.” He noted that the guidelines, which apply only to informational content (e.g., not entertainment or opinion), are based on long-established principles followed by many reputable organizations.

Over twenty members of the council met last July in New York in response to a general call to discuss the issue of quality in online syndicated content. The suggested guidelines are a response to that meeting where members acknowledged that old notions of institutional authority are giving way to other forms of credibility such as Twitter, Likes, and, above all, Google rankings. It was agreed that the search engines play a central role in the issue, and that the ICSC should engage in a discussion with them.

Mr. Duncan said that he will call upon the ICSC membership, which includes leading online content creators publishers, and advertisers, to help him form a task force to study how the guidelines can best be implemented or expanded.

About The Internet Content Syndication Council (ICSC)
The Internet Content Syndication Council (ICSC) is a private, nonprofit organization dedicated to advanced business ideas, thought leadership and professional networking among content producers, publishers and advertisers. Based in New York City, the Council is a networking group of business leaders in content creation, publishing and advertising, and it is governed by a board of advisors, a chairperson and several committees dedicated to advancing knowledge in a certain area of Internet content syndication. Council members are the leaders at their organizations in Internet content syndication.

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