Hundreds Rattle Their Bones to La Santa Maria's Neo-Cumbia Grooves at Al Borde's Día de los Muertos Festival

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The cultural celebration is given an edgy spin during the Latin Alternative media company's free community event

Latin Alternative aficionados dance the night away to the music of La Santa Maria

I've enjoyed everything, especially the art

Legend has it that the halls of East Los Angeles' El Gallo Plaza are walked by spirits. If true, then on Tuesday, November 2nd, 2010, those lost souls did not walk alone. Over 700 attendees visited the former mortuary in celebration of Al Borde's 6th Annual Dia de los Muertos Music and Art Festival where music, food, art and dance generated an evening of jubilation and cultural awareness.

The free festival included a Day of the Dead-themed art and altar contest curated by muralist Steven Amado, face painting courtesy of local artists Carlos Nieto III and Taiz Carnewall, and a live art installation painted by art students from local Jefferson High School. “I've enjoyed everything, especially the art,” states Felipe Lopez, first time attendee of the event. “Everything is free: tamales, coffee, sweet bread, and many other things. It's a beautiful experience because you're embracing your culture and at the same time teaching other people about it as well.”
Highlighting the evening and cultivating the crowd with their South and Central American-rooted vallenato and cumbia rhythms was Los Angeles based, La Santa Maria, who had every soul in the room dancing the night away to its infectious hour-long set. “The idea was to always keep the crowd dancing,” states Melissa Copenhague, component of the 7-member band. “The Al Borde Día de los Muertos event is a big celebration and we're here to make sure that everyone kept their bones moving”.
Aside from celebrating with art and dance, entire families that attended the event were also stimulated with numerous on-stage giveaways including art pieces, commemorative Al Borde Día de los Muertos tees, cash prizes to the first place art and altar winners, a monetary contribution on behalf of Wells Fargo to Jefferson High School's art program, and Jack Daniel's bottles for participating artists.
The presenting sponsors of Al Borde's cultural celebration were El Clasificado and Ford of Southern California Dealerships who entertained attendees with a display of the 2011 Ford Fiesta and a chance to win Visa gift cards. Supporting sponsors were Monster Energy Drinks, Jack Daniel's, Manzanita Sol, Sierra Mist Natural, Verizon Wireless, St. Jude's Hospital, and the Social Security Administration. Wells Fargo was also present with an interactive room where a live art installation, face painting, a coloring contest and Al Borde's Day of the Dead event photos were taking place.

The Día de los Muertos Music and Art Festival  is an annual, cultural celebration presented by Al, a premier Latin Alternative media outlet reaching the 18- to 34-year-old Hispanic demographic and is rapidly becoming a leading Latin Alternative multiplatform company that offers advertising opportunities through sponsored events, section sponsorships, street team promotions, web sites, and mobile services. Al Borde is owned and published by Hispanic media powerhouse El Clasificado – a Hispanic Business 100 multimedia company.

CONTACT: For additional information, please contact Alicia Monsalve, Editor | Al Borde 1-800-485-0397 | email: amonsalve (at) alborde (dot) com  

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Alicia Monsalve
Al Borde
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