From a cost-effective standpoint, from a timing standpoint, and from a cosmetic standpoint, we found that the awnings were a much better application for our use than that of traditional construction.
Saint Paul, MN (PRWEB) November 19, 2010
Commercial building owners and operators have long embraced the aesthetic beauty and sheltering benefits of fabric awnings, but the increased revenue potential is creating renewed interest.
“Awnings have long been used commercially for promotion, and to provide shade and cover,” says Michelle Sahlin, Managing Director of the Professional Awning Manufacturers Association (PAMA). “Today, the opportunity to easily expand seating capacity and increase visibility is leading many restaurant owners to add fabric awnings to their buildings.”
In a video, produced by PAMA, commercial buildings professionals report the positive impact awnings have on their operations. The video “Awnings Extend Commercial Success: Restaurants & Eateries” can be viewed at http://www.awninginfo.com/commercial_awning_restaurants.html. The video highlights the benefits provided by awnings.
Enhance brand, visibility and revenue potential
For restaurants and retail operations, visibility is critical to success. “One of the things that is important with this facility, and with any facility you have, is to ensure that people can find you,” says Dan Linnen, Owner of the Andiamo Restaurant in Novi, Michigan. “Every location has its challenges in a metropolitan market. Awnings, in our opinion, help set the building off, and we use them often as an icon… The brightness of the color and the size really stand out.”
In addition to the branding benefits, Andiamo Novi also built an awning structure to significantly expand seating capacity and generate additional revenue. When it came to creating more revenue-producing dining space, “The payback on the construction of the awning for us was really a short time – it was four weeks,” reports Linnen. “So, from a cost-effective standpoint, from a timing standpoint, and from a cosmetic standpoint, we found that the awnings were a much better application for our use in a commercial environment than that of traditional construction.”
This video is one in a series of three highlighting the benefits of fabric awnings for commercial buildings including hospitals, restaurants, office and retail spaces. For more information on the benefits of commercial awnings, visit http://www.awninginfo.com.
The Professional Awning Manufacturers Association (PAMA), a division of the Industrial Fabrics Association International (IFAI), is the only international trade association committed to the awning industry.