Researcher Ranks Top 100 Christmas Gifts for 2010

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Power Conscious, Inc. releases its 2010 Top 100 Holiday Gift List on The Amazon Kindle and the Apple iPad round off the top 5.

I was inspired by the way Mark Zuckerberg created the Facemash website in one night

Deciding what type of gift to buy for a friend or relative is just part of the problem facing millions of Christmas shoppers this year. The uncertain economy is proving to be a boon for reputable discount retailers as bargain hunters look for the best prices on “must have” holiday gifts. That realization led Jack Ellis, President and founder of Power Conscious, Inc., to launch the gift research website,

“I was inspired by the way Mark Zuckerberg created the Facemash website in one night”, says Jack. “I'm not a programmer like Zuckerberg and finding the best and most popular gifts in the categories we were targeting required quite a bit of research. So it took more than a day to create”

Some of the more unique gift ideas featured on include a robot that cleans rain gutters, an electric bicycle that can travel 22 miles on battery power, and a Blu-ray player that streams videos from a home network as well as from Netflix.

The products on were ranked based on a combination of popularity, uniqueness and quality. Additionally, the editors for incorporated the ratings and feedback of thousands of products across several categories to finalize the Top 100 List rankings.

“It’s not as simple as going to a retail website and sorting by popularity. Some of the most popular items sell well for personal use merely because they are the least expensive. However, there is a stigma associated with gifting cheap items,” says Jack. is an informational site. It does not sell the products that it displays but rather promotes the researched gift ideas with a short summary and links to retailers with further information and pricing.

Power Conscious, Inc. is privately held and headquartered in California. For more information, please visit


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