Gymkhana GRID Announces DC Shoes and Castrol EDGE as Official Event Sponsors for the Ken Block Gymkhana Invitational

Share Article

Gymkhana GRID is proud to announce DC Shoes and Castrol EDGE as presenting sponsors of the inaugural Ken Block Gymkhana Invitational event at Toyota Speedway at Irwindale on December 3rd and 4th 2010.

Gymkhana GRID is proud to announce DC Shoes and Castrol EDGE as presenting sponsors of the inaugural Ken Block Gymkhana Invitational event at Toyota Speedway at Irwindale on December 3rd and 4th 2010.

The first ever Gymkhana GRID Ken Block Invitational will kick off at Toyota Speedway in Irwindale, CA. Competitors will range from rally racers such as Andrew “ACP” Comrie-Picard, to drifters like Daijiro Yoshihara, Stephan Verdier and Joon Maeng. Drivers will face off against Ken Block on a new Gymkhana course for exciting head to head racing action. This event will be the first of its kind, promising to not only to provide competitors with a new and exciting racing format, but also to give spectators a true, all-out, tire-smoking, sideways-sliding race. And all of this is just a glimpse of what will be coming from Gymkhana Grid in 2011.

“Having a partnership with such strong global brands like DC and Castrol EDGE is a great confirmation for Gymkhana racing as a major motorsport,” said Chris Willard, president and founder of Gymkhana GRID. “With involvement in all major forms of motorsports, DC’s support of Gymkhana racing will help to bring Ken Block’s Gymkhana videos into the arena of live action motorsports! Castrol has been supporting motorsports for decades. Now, with this formal partnership with Gymkhana GRID, Castrol has solidified their foray into the field of alternative motorsports with Gymkhana racing. This is a great endorsement and validation to the strength of our new sport.”

DC and Castrol will be on-site at the Ken Block Gymkhana Invitational, providing an opportunity for spectators to see their newest products. Castrol EDGE will showcase their full performance capabilities through Ken Block’s Ford Fiesta Gymkhana THREE car. DC will provide an on-site store with their latest products and autograph sessions with DC athletes.

For more information on the Gymkhana Grid Racing Series and the Ken Block Gymkhana Invitational visit http://www.gymkhanagrid.com.

About DC
Founded by Ken Block and Damon Way in 1993, DC quickly grew to become a leader in performance skateboarding shoes and has become a renowned action sports brand. Today, DC stands as a global brand whose product line has expanded to include men's, women's and kids' skateboarding and athletic shoes, apparel, snowboard boots, outerwear and accessories.

As one of the cornerstones of its marketing strategy, DC has built a world-class team of professional skateboarding, snowboarding, surfing, BMX, motocross and rally athletes that exemplify and enhance DC's brand, develop its signature products, and support its promotional efforts. Visit http://www.dcshoes.com/ for more info on DC.

About Castrol EDGE
For over 100 years, Castrol has been the technology leader in motor oil. In 2009, Castrol once again raised the bar for motor oil by launching a new, advanced synthetic called Castrol EDGE.

Castrol EDGE delivers:

  •     An advanced proprietary formula that provides performance and protection in extreme conditions such as towing, hauling, high and low temperatures, rapid acceleration and stop and go traffic.
  •     Performance and protection that outperforms conventional, high mileage and synthetic blend motor oils. Castrol EDGE exceeds the world’s toughest industry-agreed standards. To learn more about Castrol EDGE and why it is our best oil, visit http://www.castroledgeusa.com.

Castrol EDGE is fully compatible with all conventional and synthetic oils.

About Gymkhana GRID
Gymkhana GRID is creating the first ever stadium style spectator driven Gymkhana racing series in North America. This series will give pro drivers and grass roots racers a place to test their ability in “grip” and “drift” on a closed Gymkhana course in front of thousands of fans. Gymkhana GRID seeks to be more than a one-off event. With a full event program planed for 2011, Gymkhana GRID will bring the action of Gymkhana racing to a venue near you.

For sponsorship information please contact:
Zack Sugarman
Wasserman Media Group.
zsugarman(at)wmgllc(dot)com
760-602-6200

For more Gymkhana Grid & The Ken Block Invitational information please contact:
Chris Willard
Chris(at)gymkhanagrid(dot)com
661-202-7220

For all media requests please contact:
Laura Sokolosky
Laura(at)gymkhanagrid(dot)com
661-992-2383

# # #

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Christopher Willard
Visit website