Soovox Launches Pioneering Integrated Influence Platform, Social IQ BETA

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Patent-Pending Application Draws in Consumers then Measures and Rewards their Ability to Influence Others Online.

Social IQ has the potential to become the standard measure of influence for the social media industry.

Soovox, (, an award-winning influence marketing company announced today the open beta launch of Social IQ (Social Influence Quotient), an online social influence metric application that measures and rewards a user’s ability to sway others’ opinions and actions. In conjunction with its beta launch, Soovox is launching its “Search for the Star Influencer” contest and will reward the most influential user with a free MacBook Air on December 20, 2010.

Social IQ is a new consumer experience that combines fun social gaming elements with real rewards for a user’s social networking behavior. A patent-pending algorithm measures the user’s social web influence by tracking 3 main criteria to score their social influence: Reputation (authenticity, behavioral), Connections (passive, active), and Knowledge Authority (consumer, professional). Social IQ draws upon key social networks and bookmarking sites already in use –Facebook, Twitter, LinkedIn, MySpace – and calculates the user’s influence based on more than 50 variables that bubble up into their Social IQ.

That score then allows users to earn rewards and climb the seven levels of influence from “Newbie” to “Mogul”. Users can claim favorite brands, earn “Brand Ambassador” badges, and evangelize or rant about products and services inside or outside of the Soovox platform. Users receive corresponding privileges, rewards (payment, promotions, freebies and offers from their favorite brands) and access to Soovox challenges and contests as they influence others and see their Social IQ grow. One does not need to be signed into Soovox to grow their Social IQ; once registered, Soovox automatically tracks one’s influence on an ongoing basis. To learn more, check out the new Soovox video in this release.

“Social IQ has the potential to become the standard measure of influence for the social media industry,” said Akram Benmbarek, CEO and founder of Soovox. “Influential people have tremendous impact on their peers -- one Tweet or Status Update by a trend-setter can make or break a product in the mind of those who follow them. Online influence marketing is a $29 billion industry, yet until now nobody has built an efficient way for brands to easily identify, reward and interact with opinion makers online. Long-term, our mission is to amplify the voice of the consumer, and help brands understand how to harness the social web to create better products and services.”

Soovox is holding a contest this month – “Search for the Star Influencers”, which is about finding the stellar social influencers and rewarding them for ranting and raving about their favorite brands. Whoever has the most votes at the end of the contest will win an Apple MacBook Air. People can also earn a prize if they are the first to refer the star influencer who wins. The contest starts on November 18, 2010 and runs until December 20, 2010. For more information, please visit:

About Soovox

Soovox is a pioneering integrated influence platform that rewards people for their social media influence. Fun and engaging with real rewards for users, the platform delivers an experience that inspires consumers to connect and build symbiotic relationships with their favorite brands. Soovox is focused first on building a great experience for the consumer. With a simple and easy-to-use interface, users can measure and exercise their social influence while receiving rewards such as exclusive promotions, freebies, special offers and payment for evangelizing their favorite brands.


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Sean Angus
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