Astaro Signs New Distribution Agreement with Lifeboat Distribution

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Relationship will benefit Astaro’s current partner community and help recruit new partners from Lifeboat’s North American reseller base.

In the past our order administration processes and previous distributor relationships were adequate for our size

Astaro (http://www.astaro.com)], a Unified Threat Management (UTM) vendor, today announced that the company has entered into a new distribution relationship with specialty distributor Lifeboat Distribution (http://www.lifeboatdistribution.com). The new partnership will allow Astaro to better serve their current partner community, improve business practices and make it easier for the partner community to do business with Astaro. At the same, time it will also provide new business opportunities for Lifeboat’s network of resellers in the United States and Canada.

When looking for a new distributor, Astaro’s primary concern was to create a relationship that would benefit both Astaro and their partner community. The relationship with Lifeboat Distribution will provide a higher quality of service to Astaro and its partners by:

  •     Improving the order administration process at Astaro to ensure products are consistently available when needed.
  •     Providing Astaro’s partner community with timely and pertinent information about the distribution processes, product information and additional business opportunities.
  •     Improving customer satisfaction through a fast and convenient shipping and delivery schedule.

“In the past our order administration processes and previous distributor relationships were adequate for our size,” explained Bob Darabant, vice president Americas, Astaro. “However, Astaro is growing rapidly and it was clear we needed to make investments in our future and our partners’ futures so we could continue building on our successes. Part of these investments included creating a relationship with a new distributor, and we chose Lifeboat because their security expertise and distribution assistance will fuel Astaro’s continued growth.”

While the new distribution relationship will benefit existing Astaro’s partner community, the intent is also to encourage new resellers by promoting the Astaro business proposition to Lifeboat‘s North American reseller network.

“Our resellers rely on Lifeboat for technical expertise, value and service,” said Dan Jamieson, Vice President & General Manager, Lifeboat Distribution. “They also look to us for new, profitable ways to grow their businesses. With Astaro’s innovative network security solutions, we see excellent line extension opportunities for many of our partners.”

Astaro solutions covered by the agreement include the Astaro Security Gateway (ASG) appliances, Astaro wireless Access Points, Astaro Remote Ethernet Devices (RED) and Astaro’s hosted Mail Archiving Service.

About Lifeboat Distribution
Lifeboat Distribution, a subsidiary of Wayside Technology Group, Inc., is an international specialty software distributor for virtualization, security, application and network infrastructure, business continuity/disaster recovery, database infrastructure and management, application lifecycle management, science/engineering, and other technically sophisticated products. The company helps software publishers recruit and build multinational solution provider networks, power their networks, and drive incremental sales revenues that complement existing sales channels. Lifeboat Distribution services thousands of solution providers, VARs, systems integrators, corporate resellers, and consultants worldwide, helping them power a rich opportunity stream, expand their margin+ services revenues, and build profitable product and service businesses. For more information, visit http://www.lifeboatdistribution.com, or call +1.800.847.7078 (US), +1.732.389.0037 (International), or +31.36.8200.236 (Europe). Follow Lifeboat Distribution on Twitter: http://twitter.com/lifeboatvad.

Lifeboat is a registered trademark of Lifeboat Distribution in the US and other countries.

About Astaro
Astaro offers the most complete and easy to use Internet security appliances available. Astaro’s award-winning products provide the latest protection with the best total cost of ownership. Software, hardware and virtual appliance offerings provide users the flexibility to meet a wide variety of deployment scenarios. Distributed by a growing worldwide network of more than 2,500 resellers, Astaro products protect over 100,000 networks across 60 countries. Astaro, headquartered in Karlsruhe, Germany, offers free downloads of its products at http://www.astaro.com.

Press Contact:
Jessica Lavery-Pozerski
Astaro Corporation
jpozerski(at)astaro(dot)com
978-974-2648
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Jessica Lavery-Pozerski
Astaro
978-974-2648
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