Word of Mouth Marketing Association Summit 2010 in Las Vegas Begins Today

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Keynotes include Facebook and Josh Bernoff of Forrester Research

The Word of Mouth Marketing Association (WOMMA) Summit 2010 conference kicks off today at the Bally’s Hotel in Las Vegas. WOMMA Summit is the official word of mouth marketing industry conference, focusing on creating talkable brands through next and best practices in word of mouth and social marketing. Highlights in today’s agenda include:

  •     Keynote Session

Presenter: Josh Bernoff, SVP, Idea Development, Forrester Research; Author of EMPOWERED: Unleashing Employees and Energizing Customers to Transform Your Business.

Session Description: Word of mouth has grown up – it’s no longer the oddball child of the marketing family. In this keynote address, Josh will examine the quantitative underpinnings of word of mouth beginning with how many marketing-related conversation impressions consumers spark.
Session Time: 2 pm – 3pm

  •     Session: The State of Social Media Sponsorships

Presenter: Ted Murphy, Founder & CEO, IZEA, Inc.

Session Description: One of the hottest trends in word of mouth marketing is Social Media Sponsorships (SMS). Learn as Ted Murphy, Founder & CEO of IZEA, defines SMS beyond just "sponsored conversations." Also, gain valuable insights into the level of awareness and accountability brands and social media publishers have in using SMS as it relates to disclosure and the FTC Guidelines.
Session Time: 5:15 pm – 6 pm

  •     Keynote Session: The Identity Web

Presenter: Paul Ollinger, Western Region VP of Sales, Facebook

Session Description: As the Internet has evolved from an information-based platform to an authentic, identity-driven web, consumers around the world are sharing more of their lives online. The world has become social, and this dramatically shapes consumers' expectations of brands and institutions. Ollinger will discuss what this means for businesses and how marketers can achieve their objectives on the social Internet. He'll explore the key aspects of leveraging social platforms to shape and build brands: authenticity, identity, and long-term social marketing strategy.
Session Time: 6:15 pm – 7:15 pm

See the full Summit agenda here: http://womma.org/summit/agenda/

More Summit News
WOMMA Governing Member and leading word of mouth marketing company BzzAgent (http://www.bzzagent.com) today announced the publication of a new eBook titled “the Naked Truth About Social Media ROI.” The eBook is meant to help marketers measure the sales and ROI impact of social media marketing, challenging the perception that social media is only for relationship building. Based on BzzAgent’s experience managing and measuring social marketing programs for hundreds of companies, their eBook examines four measurement practices that can determine an accurate ROI. The eBook is available for download at: http://u.bzz.com/roi

WOMMA Governing member company Converseon, an award-winning full service social media consultancy, announced today the publication of a new whitepaper titled “Listening 2.0: Leveraging Social Intelligence to Drive Business Results.” The whitepaper explains the trends behind the evolution from Listening 1.0 to Listening 2.0. and outlines the benefits of Listening 2.0 solutions for enterprises. It examines the role of listening in the enterprise and outlines actions organizations can take to achieve business outcomes through social media. The whitepaper is available for download on Converseon’s website: http://www.converseon.com.

WOMMA, http://www.womma.org, is the leading trade association in the marketing and advertising industries that focuses on word of mouth, consumer-generated and social media platforms -- or marketing techniques that include buzz, viral, community, and influencer marketing, as well as brand blogging. The organization is committed to developing and maintaining appropriate ethical standards for marketers and advertisers engaging in such marketing practices, identifying meaningful measurement standards for such marketing practices, and defining “best practices” for the industry.

Founded in 2004, WOMMA members include marketers and brands that use word-of-mouth marketing to reinforce their core customers and to reach out to new consumers, agencies that deliver word-of-mouth services and technologies, researchers that track the word-of-mouth experience and offline and online practitioners.


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