WhenToManage Online Reporting and BI Software Improves Marketing Campaign Execution for Large Multi-Unit Restaurants

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WhenToManage Restaurant Solutions releases case study outlining successes of web-based reporting, inventory and enterprise solutions and demonstrates improved collaboration at the store and enterprise level.

WhenToManage Restaurant Solutions

“We knew we had to find a restaurant reporting solution that was easy to deploy, simple and didn’t require extensive or difficult training..."

WhenToManage, the leader in real-time, online reporting and business operations solutions for retailers and restaurants, released a case study on the successful deployment within Lone Star Steakhouse, Texas Land and Cattle Steak House, Del Frisco’s Steakhouse and Sullivan’s Steakhouse operations. The case study shines the spotlight on a collaborative process to maximize marketing campaign ROI, in particular new menu and concept promotions.

Operating with a combined 161 multi-concept restaurants, marketing execution had to be focused on specific, even granular data. In order to accomplish this, IT and marketing developed business requirements to search for a solution providing a potent mix of instant access to historical sales data, guest trends and cost analysis from the enterprise-level, all without taxing the IT team. The goal was to find a solution to identify marketing campaign return on investment (ROI). During marketing campaign planning and execution, internal departments needed to collaborate and quickly capture metrics on lower performing campaigns and promotions. Ineffective campaigns had to be replaced or altered to run a more cost-effective marketing organization.

By implementing and using the WhenToManage business intelligence platform, John Tanski, Lone Star Steakhouse’s IT Field Support manager, was able to crack open the ROI analysis process. “We knew we had to find a restaurant reporting solution that was easy to deploy, simple and didn’t require extensive or difficult training. It had to be user-friendly and accessible by a number of departments, including Marketing, Purchasing, Operations, management teams and our company executives - data is critically important,” Said John Tanski, Lone Star Steakhouse’s IT Field Support manager.

WhenToManage delivered secure, fast and interactive reporting with advanced data visualization and inventory management and labor workforce tools. Online reporting tools are now available to executives including easy access to complete historical sales, guest, menu, costs and labor trend analysis. “With employees having less time to accomplish more, our reporting solution addresses key productivity challenges by opening up communications and encourages departments to work together. Collaboration is key to keeping the entire operation running smoothly.” Said Jeff Schacher, CEO of WhenToManage.

The entire case study can be found on the company website whentomanage.com.

About WhenToManage
WhenToManage Restaurant Solutions was founded in 2005 to build simple web-based software for the restaurant and retail industry. We offer scalable solutions that simplify reporting, inventory management, employee scheduling, and guest relations, with an emphasis on connecting the people in an organization.

We help operators by giving them real-time, online reporting, monitoring, and alerts of their sales and labor data from their POS, but that's just the tip of the iceberg. We are passionate about helping our clients solve their problems, improve their operations, and increase their profitability. There are restaurant managers and corporate executives that spend a good amount of their time with tasks that computers should be doing. There is nothing more satisfying than giving someone part of their day back. For more information, visit our website: http://www.WhenToManage.com.

Contact: Walker Thompson, VP Sales and Marketing
Company Name: WhenToManage Restaurant Solutions
Telephone Number: 734-418-8708
Web site address: http://www.WhenToManage.com

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Walker Thompson
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