CUBA Beverage Company® Accepts USDA Exclusive Invitation for Peru/Ecuador Trade Mission

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CUBA Beverage Company® ("CUBA") (OTC Pink Sheets Ticker: CUBV.PK) accepts the exclusive invitation to participate in the U.S.-Peru/Ecuador Trade and Investment Mission, sponsored by the USDA, and set for January 31-February 3, 2011, in Lima, Peru.

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The CUBA Beverage Company® brand name, packaging and ingredients make it an extremely sought after product in these key markets.

CUBA Beverage Company® ("CUBA") (OTC Pink Sheets Ticker: CUBV.PK) accepts the exclusive invitation to participate in the U.S.-Peru/Ecuador Trade and Investment Mission, sponsored by the USDA, and set for January 31-February 3, 2011, in Lima, Peru.

CUBA Beverage Company® previously participated in like Trade Missions to the Dominican Republic, Western Africa, the Republic of Georgia and Guatemala resulting in increasing international sales. CUBA Beverage Company®’s previous and ongoing negotiations with companies in the Peru/Ecuador region resulted in an expressed interest in importing CUBA Herbal Energy Juice®. The U.S. Government is hosting companies from Ecuador and Peru interested in CUBA Beverage Company®, along with a few select companies invited on the Trade Mission. The USDA hires a team on the ground in these countries to seek out qualified importers capable of making large scale purchases and developing the brand in the respective countries. In an effort to turn around the U.S. trade deficit and increase U.S. exports, particularly in the agricultural sector, where CUBA Beverage Company® is categorized, the USDA invests a great amount of time and resources in order to ensure successful Trade Missions.

CUBA Beverage Company® is one of a select group of companies invited on this Trade Mission, providing a very unique opportunity to export to these lucrative markets. In an uncertain national market, international sales can be key to a company’s success.

The CUBA Beverage Company® brand name, packaging and ingredients make it an extremely sought after product in these key markets. This exclusive invitation by the USDA supports CUBA Beverage Company®’s ability to effectively service Peru and Ecuador in valuable export agreements.

CUBA Herbal Energy Juice® is an all natural herbal energy juice currently available in three unique flavors; Pomegranate-Cranberry, Wild Berry and Passion Fruit-Orange. CUBA Beverage Company®’s products represent a healthy all-natural energy drink, with no caffeine, no taurine, no high fructose corn syrups or sugars, no preservatives and no artificial ingredients of any kind.

CUBA Herbal Energy Juice®: No monsters, no bull, just pure healthy energy!

Safe Harbor: This release may contain forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. Statements contained in this release that are not historical facts may be deemed to be forward-looking statements. Investors are cautioned that forward-looking statements are inherently uncertain. Actual performance and results may differ materially from that projected or suggested herein due to certain risks and uncertainties including, without limitation, ability to obtain financing and regulatory and shareholder approvals for anticipated actions.

CONTACT: Paula Call, Investor Relations, 866-431-CUBA (2822), paula(at)cubabev(dot)com

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