Technorati Media Acquires Leading Moms Network Silicon Valley Moms Group, and Launches New Women’s Channel

Share Article

Technorati Media (http://www.technoratimedia.com), the 4th largest social media property and the largest ad network focused on social media, reaching 179 million unique visitors in the US (comScore), has announced the acquisition of leading mom’s network, Silicon Valley Moms Group, and the launch of a new Women’s Channel at http://www.technorati.com/women.

The Silicon Valley Moms Group had built an incredible community and network of great writers, and in this challenging economic climate we were committed to finding ourselves a solid home with similar goals to allow us to continue to flourish

Technorati Media (http://www.technoratimedia.com), the 4th largest social media property and the largest ad network focused on social media, reaching 179 million unique visitors in the US (comScore), has announced the acquisition of leading mom’s network, Silicon Valley Moms Group, and the launch of a new Women’s Channel at http://www.technorati.com/women. The Channel will feature a combination of female-centric sites with targeted content and social media ads (CMADs) targeted at women, wherever and whenever they are.

The Silicon Valley Moms Group, founded by Jill Asher, Beth Blecherman and Tekla Nee, is composed of a robust community of more than 400 women and mom bloggers across nine US regions. The Silicon Valley Moms Group bloggers will combine with Technorati’s existing women bloggers to offer content of national relevance about parenting, spirituality, fitness, food and finances. Silicon Valley Moms Group editors Akemi Bourgeois and Vanessa Druckman will become the editors of the Technorati Women’s Channel.

“The Silicon Valley Moms Group had built an incredible community and network of great writers, and in this challenging economic climate we were committed to finding ourselves a solid home with similar goals to allow us to continue to flourish,” said Jill Asher, Co-founder of the Silicon Valley Moms Group and newly appointed editorial director of Technorati and Blogcritics. “Technorati.com already had thriving writer community and publishing platform, with a large base of female writers and national advertisers. In Technorati’s Women’s Channel we have an opportunity to shape the channel from scratch, and are thrilled to be joining Technorati.”

“With the launch of Technorati Women, we are happy to provide the Silicon Valley Moms Group the opportunity to amplify their content to millions of women across the internet--including the more than 90 million women in Technorati Media’s current audience,” said Richard Jalichandra, CEO of Technorati. “Similar to our 2008 acquisition of BlogCritics, this is a great, active community that we can help grow and provide their bloggers with an entry point to publish their content to a much broader audience than their own blogs afford. In addition, Technorati Media will seek to work more closely with Silicon Valley Moms Group authors so they can monetize their own blogs.”

Sites in the Silicon Valley Moms network include: 50-Something Moms Blog; Canada Moms Blog; Chicago Moms Blog; DC Metro Moms Blog; Deep South Moms Blog; Los Angeles Moms Blog; New Jersey Moms Blog; New York City Moms Blog; Ohio Moms Blog; Orange County Moms Blog; Philadelphia Moms Blog, Rocky Mountain Moms Blog and Silicon Valley Moms Blog.

About Technorati Media
Technorati Media is an integrated online media company with an ad network, three owned web properties, and an ad technology platform. Technorati Media’s ad network, launched in June 2008, has quickly grown into the largest social media ad network (blogs, social networks and distributed content), boasting an audience of more than 300 million unique visitors a month worldwide and 179 million people in the US. In July 2010, comScore ranked Technorati Media as the 4th largest social media property and the 3rd largest blog property. Technorati.com, the flagship site, is the world’s first and largest blog search engine and a robust community blogging platform. BlogCritics.org is a journalism 3.0 site with a community over 3,500 authors who have published over 85,000 articles using the site’s proprietary publishing platform. Twittorati.com shows what top bloggers are tweeting about, and how these trends compare to blogosphere trends.

About the Silicon Valley Moms Group
Founded in 2006 by Jill Asher, Beth Blecherman, and Tekla Nee, the Silicon Valley Moms Group pioneered collaborative, hyperlocal blogging across the U.S. With its 12 sites and nearly 400 writers, the group is known for its wealth of timely, opinionated, and well-written content targeted at moms. Sites in the Silicon Valley Moms network include: 50-Something Moms Blog; Canada Moms Blog; Chicago Moms Blog; DC Metro Moms Blog; Deep South Moms Blog; Los Angeles Moms Blog; New Jersey Moms Blog; New York City Moms Blog; Ohio Moms Blog; Orange County Moms Blog; Philadelphia Moms Blog, Rocky Mountain Moms Blog and Silicon Valley Moms Blog.

For Media Inquiries
Lane Buschel
First Person Communications for Technorati
lane(at)frstprsn(dot)com
646.279.4985

Jennifer McLean
Technorati
jmclean(at)technorati(dot)com
415.896.3005

# # #

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Lane Buschel
First Person Communications for Technorati
646.279.4985
Email >