The Screen Size Challenge - Measuring the Mobile Web

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The paper shows that "Niche Mobile Analytics Vendors" are perhaps unsurprisingly better at measuring the mobile web and applications than ordinary web analytics tools. More importantly the paper discusses the challenges, shows the strengths and weaknesses of both sets of tools at facing up to these challenges and discusses a method that Kwantic use to measure and act on your data.

A free white paper with the title “the screen size challenge” was published today by Steve Jackson, Business Insights Director in Kwantic Oy a company that specializes in online business optimization from Finland.

The screen size challenge relates to the point that measurement of online marketing and business optimization faces new challenges in the mobile age.

Jackson comments;
“We decided to do this study because many of our customers were asking how to measure the mobile web and what the challenges would be. We focused on 4 tools, 2 of which are commonly used in the web analytics space and 2 of which are niche mobile analytics vendors. What we wanted to find out was how the tools compared to each other and how they faced up to the new challenges posed by measuring the mobile web, mobile applications and mobile browsing behavior. I’d welcome feedback and comments on the findings contained.”

You can get a free copy of the white paper by going to and leaving your details.


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Steve Jackson
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