Norcross, GA (PRWEB) November 16, 2010
MOTOR TREND® (http://www.motortrend.com), a publication of Source Interlink Media, LLC, a subsidiary of media and marketing services company Source Interlink Companies, Inc, and EasyCare® (http://www.easycare.com), the leading independent provider of automotive benefits specifically created to enhance a consumer’s vehicle buying and ownership experience, today announce that Ricart Used Car Factory, in Columbus, OH has been selected as a MOTOR TREND® Certified Advantage dealership.
Ricart Used Car Factory is one of the first 100 dealers in the United States chosen to participate in this program created by MOTOR TREND and powered by EasyCare. By operating as a MOTOR TREND Certified Advantage dealership, Ricart Used Car Factory will provide consumers with the added assurance that all of their vehicles meet the strict standards of the MOTOR TREND program, as well as providing other enhanced benefits typically associated only with luxury vehicle purchases.
Larry Dorfman, Chairman/CEO of EasyCare, says, “Ricart Used Car Factory was selected as a MOTOR TREND Certified Advantage dealership because of its superior record of customer service and satisfaction. Now, pre-owned vehicle buyers in Columbus and surrounding areas can have an exceptional buying experience matched by a superior ownership experience, supported by the MOTOR TREND Certified Advantage/EasyCare brands in partnership with Ricart Used Car Factory.”
MOTOR TREND Certified Advantage participation is limited to select dealers who have been individually chosen by MOTOR TREND and EasyCare for their dedication to customer service and vehicle excellence. These dealers are then thoroughly trained per the program’s national specifications to deliver a noticeably better buying and ownership experience in accordance with the requirements of the program. These dealers agree to ongoing training and monitoring of their customers’ experiences to ensure the highest customer satisfaction ratings of any certified program available.
“We’re thrilled to add Ricart Used Car Factory to the family of MOTOR TREND Certified Advantage dealers,” adds Ira Gabriel, Publisher of MOTOR TREND Magazine. “They are clearly dedicated to providing the kind of customer-focused experience that brings the pleasure back to buying and owning a vehicle.”
Ricart Used Car Factory will officially launch this program on November 16, 2010. For more information about the MOTOR TREND Certified Advantage program, please visit http://www.motortrendcertified.com.
About EasyCare®, an Automobile Protection Corporation – APCO brand
Founded in 1984, Automobile Protection Corporation – APCO is the leading independent provider of automotive benefits specifically created to enhance a consumer’s vehicle buying and ownership experience in ways that create long-term positive bonds between the consumer and their dealership. APCO’s benefits are provided through a network of over 2200 franchise auto dealers under the EasyCare brand, as well as on behalf of some of the most preeminent manufacturers in the automotive industry, including Jaguar, Land Rover, Mazda and Volvo. With over 2.8 million contracts currently in force, APCO has paid over $2 Billion in claims, approximately $180 Million of which were in the last 12 months. Please visit http://www.easycare.com.
About MOTOR TREND® and Source Interlink
MOTOR TREND magazine, a publication of Source Interlink Media, LLC, was founded in 1949 and has a circulation of 1.1 million and a total readership of 7.6 million. Internationally recognized as the leading brand in automotive publishing, MOTOR TREND comprises MOTOR TREND magazine, the award-winning web site http://www.motortrend.com; MOTOR TREND Radio; Truck Trend; a MOTOR TREND channel on YouTube (http://www.youtube.com/motortrend), MOTOR TREND International Auto Show; internationally syndicated content; and the renowned MOTOR TREND Car, Sport/Utility and Truck of the Year Awards Program.
About Source Interlink
Source Interlink Companies, Inc., a recognized provider of targeted media and marketing services, is a leading U.S. distributor of home entertainment products and services and one of the largest publishers of magazines and online content for enthusiast audiences. Source Interlink Media, LLC creates and publishes content of interest to a broad range of enthusiasts through various media, including magazines, websites, wireless, television and radio. Source Interlink Distribution, LLC services retail store fronts throughout North America with DVDs, music CDs, magazines, video games, books, and related items, as well as related merchandising services. In addition to its catalog of virtually every English language magazine printed, the Company maintains the largest catalog of CDs and DVDs in the U.S. Supply chain relationships include consumer goods advertisers, subscribers, movie studios, record labels, magazine and newspaper publishers, confectionary companies and manufacturers of general merchandise.
VP, Marketing and Customer Experience
Source Interlink Companies