Cloggs Could be Walking Away with Best Specialist Etailer Award 2011

Share Article has established itself as a leading online footwear retailer, its specialism in this area has attracted the attention of the Drapers Etail Awards 2011.

"We are beginning to build a community of followers"

One of the leading specialists in footwear,, are celebrating their recent nomination for the prestigious Drapers Etail Awards 2011. These awards are designed to promote recognition for innovation and ability to adapt to the fastest growing retail sector, online retail. Cloggs are in the Best Specialist Etailer category for their role as one of the top on-line fashion footwear retail sites around. Also vying for the award in this category are the likes of and, stockists of all the top brands such as Uggs, FitFlop, Timberland, Converse, Hunter Wellingtons and many more besides have been trading on-line for almost a decade and also have a store in Birmingham’s Bullring Shopping Centre which sells all the top brands as well as providing the facilities for customers to wander in and order their favourite footwear on-line at the store too.

With e-commerce or e-tail shopping quickly becoming big business these days its clear that technology has moved on very quickly in recent times and businesses are seeing the benefits of this and are changing the way they interact with customers to ensure the best possible experience for the buyer and fast, easy-to-use sites that ensure service is not compromised just because you’re dealing with a computer and not a real person.

Cloggs is fully aware of people’s obsession with the latest technology and they’re doing everything they can to promote their footwear by using the latest social media sites like Twitter and Facebook. Nick Thomas, Cloggs Marketing Director, commented ‘We know how important it is to stay in touch with our customers through several channels and we use the social media sites to our advantage by tweeting and posting competitions, promotional codes and discounts, it’s a great way of keeping customers in the loop and we are beginning to build a community of followers’. Loyal customers are also invited to display specially created ‘I Love Cloggs’ badges (only available from the website) on their Facebook pages to show their love for the footwear specialists.

Ever evolving and seeking new avenues to grow the business, Cloggs have already established a stronghold with certain brands in other countries, for example with the Hunter Wellington brand in Germany and Dr Marten’s in France as well as looking to expand their presence in Ireland too.

As a pioneer of new fashion trends and latest footwear ‘must haves’ Cloggs pride themselves on their ability to spot a new trend or the ‘next big thing’ in footwear, they have their finger on the pulse of fashion and style and were among the first to see the potential of the FitFlop, including the FitFlop Boots ( range, now one of the best selling brands of toning footwear around. It’s this ability to recognise a great new brand and stock it before it becomes popular that puts Cloggs above the fold.

Cloggs is also one of the few selected retailers allowed to sell the massive Ugg brand of boots. Their extensive range of styles has meant that they’re the number one choice for shoppers when they want their favourite Uggs and indeed, Cloggs tops the search engine listings for Ugg Boots ( currently so they’re definitely doing something right.

So Cloggs efforts to move and adapt with the changing face of technology and the changes in the way people want to shop these days has not gone unnoticed and its clear that this innovative and dynamic specialist footwear company are clearly doing all they can to provide the best possible service in the most effective way that technology allows, whilst at the same time never losing sight of the most important factor, the customer.


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Nigel Linton

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