Florida4Less Show Villa Bookings Predict Record Tourism in 2011

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Leading Florida holiday specialists, Florida4Less, have today released figures, supported by data from the annual US Tourism Report, showing that 2011 should be a bumper year for the tourist industry in the Sunshine State.

Florida remains a top destination for British holidaymakers both now and in 2011.

Leading Florida holiday specialists, Florida4Less, have today released figures, supported by data from the annual US Tourism Report, showing that 2011 should be a bumper year for the tourist industry in the Sunshine State.

The publication of the ‘United States Tourism Report Q4 2010’, has provided a useful insight into the holiday trends of foreign visitors to the US. The report analyses both domestic and overseas arrivals in order to shape a credible view of tourism in the country. Along with their own sales data of the booking of villas in Orlando, Florida for 2011, Florida4Less have forecast that tourism in Florida is set to break records with a 10% increase throughout next year.

According to the United States Tourism Report, in 2009 the US welcomed 54.9 million arrivals, of which 23.8 million originated from overseas. The report suggests that arrivals will continue to increase in the latter quarter of 2010, reaching 55.9 million by the end of the year despite a short-term slump in visitor numbers following the Deepwater Horizon oil spill in the Gulf of Mexico. Florida was among those states affected by the oil spill, which lasted from the 20th April to the 15th July 2010; fortunately, the Sunshine State escaped the worst of the damage inflicted by the spill and tourism projections in Florida for 2011 remain extremely positive.

In the national context, Florida’s tourism industry is expected to perform well over the coming years. The United States Tourism Report predicts that the number of overseas visitors heading to the US will rise to 66.3 million by the end of 2014, which constitutes an 18.6 per cent increase on projections for the current year. Tourism in Florida has been moving in more or less the same direction as the national trend for a number of years. According to Visit Florida, 4.4 million overseas visitors were recorded in 2004 and 2005, before numbers fell to 4.1 million in 2006. Tourism in the state recovered over the next two years, with 4.7 million and 5.2 million overseas visitors recorded in 2007 and 2008 respectively. Preliminary figures for 2009 and 2010 suggest a further increase in overseas visitors.

Tourism in Florida for 2011 is set to rise in line with the 18.6 per cent increase predicted by the United States Tourism Report over the next four years. In terms of overseas visitors, Florida is anticipating a 5 to 10 per cent increase in 2011, which would see the number of foreign tourists swell to more than 7 million.

A spokesperson for Florida4Less, one of the UK’s leading package holiday operators, has claimed that overseas visitors to Florida could rise even further. The spokesperson said: “Florida has always enjoyed strong overseas tourism but next year promises to be a bumper year for the industry, with villa bookings in Orlando for 2011 proving particularly popular among Brits. The United States Tourism Report forecasts 4.3 million UK tourists to visit the US in the current year. Undoubtedly, Florida remains a top destination for British holidaymakers both now and in 2011”.

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