Merchandising Professionals: VelociTRACKER(tm) Announces Store Visit Auditing

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Now managers and auditors can audit any work performed in any store at any time using Apple iPads, Android SmartPhones, or wireless laptops using the latest release of the VelociTRACKER(tm) software.

Field Force Managers in the Consumer Packaged Goods Industry understand the challenge of delivering both quality and 100% execution of merchandising tasks across a large number of stores. Without the ability to provide direct supervision of merchandisers the potential for errors and fraudulent visits increases dramatically. The industry has responded by employing software, such as VelociTRACKER™ to dramatically increase the efficiency and accountability of work performed via the use of technology.

Building on the above technology to deploy merchandisers and hold them accountable, is the ability for managers and auditors to perform periodic spot-checks by entering a recently reported store, seeing the call report created by the merchandiser who serviced it, and rating the accuracy and veracity of the report.

VelociTRACKER™ now makes it possible to accomplish exactly this: managers and/or auditors visit stores, see the actual call report (including tasks, answers, orders, store manager comments and signature, etc.) and rate the accuracy and veracity of the report. The results are sent to the merchandiser in the form of an emailed ‘report card’ with a copy to a quality manager at the organization’s (Retailer, Manufacturer, or Merchandising Service Organization) headquarters.

In addition, this new feature saves statistical information and provides all levels of management with comparisons by month, quarter, year – and merchandiser, chain/store, and auditor with the goal of allowing management to see how quality trends are increasing or decreasing across areas of interest.

VelociTRACKER™ manages 130,000 merchandisers for 3,500 managers across 300,000 retail locations helping all stakeholders to increase sell-thru and simultaneously reduce costs. Contact Robert Gerace, CEO of Computer Resource Center, Inc. to find out how your merchandising team can leverage the VelociTRACKER™ Software as a Service.


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Robert Gerace
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