World Launch of New Wines in New York Includes Adega de Borba Premium and Grande Reserva Cork Label Gold Limited Edition

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The wines of the Adega de Borba are expanding into the Northeast of the United States. Long appreciated in Portugal and Europe the table wines are soon to be available throughout New England and the Mid-Atlantic States. And, soon after that, to be sold nationally at wine shops.

Portuguese winery Adega de Borba has launched its new Adega de Borba Premium and Grande Reserva Cork Label Gold Limited Edition, at a media event at the Aldea Restaurant in New York.

"Adega de Borba has a special focus on the U.S. market. We have a plan for promotional events in the U.S. to build the Adega de Borba brand and reputation, by reaching out to wine consumers and opinion leaders," explains Manuel Rocha, CEO of Adega de Borba. “These wines represent the excellence of the terroir of the Alentejo region’s Borba DOC. In our new wines, some offer a more traditional profile with local grape varietals, and others show a more modern and global profile. I am quite optimistic that this will be highly appreciated by American consumers."

The “Adega de Borba” product line, which is a sales leader in volume for the Adega de Borba winery, will see new growth with the launch of a new DOC Alentejo Red positioned at the top of the product range. Adega de Borba Premium 2006 is designed by winemaker Oscar Gato and produced with grapes from Trincadeira, Alicante Bouschet and Cabernet Sauvignon in selected old vines from the Borba DOC.

This new range of Premium Adega de Borba has a production run of 30,000 bottles, an alcohol content of 14% and a recommended price of about $10 a bottle. The wine is especially suited to accompany rich foods as well as roasts, grilled red meats and even cheeses. The new wine is ready to drink now, or one could cellar the Premium 2006 for 6 years or so.

One of the iconic wines from Adega de Borba is its Cork Label Reserva. The new Grande Reserva Cork Label Gold 2007 is a limited first edition with the designation "Grande Reserva” due to the excellence of the grape harvest in 2007.

The Grande Reserva Cork Label Gold 2007 was bottled and aged for 12 months in the Borba cellars, with an alcohol content of 14.5%. Each of the 3,000 bottles produced has a suggested retail price of $20.

The wines of the Adega de Borba are expanding into the Northeast of the United States. Long appreciated in Portugal and Europe the table wines are soon to be available throughout New England and the Mid-Atlantic States. And, soon after that, to be sold nationally at wine shops.

About Adega de Borba
Founded in 1955, Adega de Borba annually produces 1 million 9-liter cases of wine, one of the ten largest manufacturers in its sector. Its wines come from 2,200 metric acres of vineyards set in one of the best sub-growing regions of Portugal’s Alentejo. Adega de Borba was awarded the status of SME Leader and Excellence in 2009 and was also the first business in Portugal to obtain the ISO 9001:2008 and ISO 22000:2005, with implementation of a Quality Management System and Food Security. Within its wine brands, the Adega de Borba DOC is one of the best-selling wines in Portugal in its segment, the iconic Adega Coop. The Borba Reserva Cork Label is a brand with more than 45 years of history and has established itself as one of the great wines from the Alentejo. The historic Montes Claros, a brand that dates back to 1945, was one of the first wines to build a market and shared through its unique quality in Portugal. Convento da Vila wine has been widely recognized for its excellent value, and the latest range of a single varietal under the brand “Senses.” Adega de Borba wines are represented in the U.S. by L & B Beverage importer of East Providence, RI, and that distribution is expanding in the U.S. Market.

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