Zenuity Fires Up Marketing Division

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Scottsdale-Based Website Redesign Firm Zenuity Has Launched a New In-House Marketing Department. They Plan to Offer a Broad Range of Marketing Services Like CPC Campaigns and Social Media to Their Clients in Addition to Their Continued Website Redesigns.

Creating a great website is what Zenuity is known for, but the company knows there is more to just handing over a pretty site to their clients. Zenuity’s marketing department can help clients navigate the complex world of online marketing, utilizing the up and coming tools that the average person doesn’t understand fully or doesn’t even know exists. Zenuity’s new marketing services allow businesses to focus on what they do best – run their business – while Zenuity’s experienced marketing team gets the word out.

To head the team, Zenuity brought in Sunny Varma. He has an extensive background in retail marketing and specializes in e commerce. Previously, he took two startup e commerce companies and turned them into companies that operate successfully across Europe. “In the beginning it was largely trial and error; trying to maximize return on relatively small budgets,” says Sunny. “The trick was to find the right marketing mix for us, which was largely online. Understanding the customer journey also played an important role, as we first tried to put all money into CPC advertising. This wasn’t as successful as we’d hoped, as we had to create some brand awareness first.”

Sunny is Google AdWords certified and has accumulated huge success in using Google and Google AdWords, Yahoo and Bing. He also creates brand awareness by incorporating Groupon into campaigns. He has had two nationally successful Groupon launches, each seeing week to week increases of 1000% in sales.

All of these services and expertise will be offered to Zenuity clients. Directory listings, CPC campaigns, social networking and other campaigns that work for each specific business will allow Zenuity to continue to work with their clients long after their new site has gone live. These services will help Zenuity clients’ businesses to grow and to meet or surpass their goals. Whether those goals be increased sales, more leads, or just getting their name out into the digital world, Zenuity will help their clients accomplish them.

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