Consumers are Paying Too Much for Flowers and Not Getting the Value

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Up to 45% of what customers pay for flowers is wasted on fees and commissions.

For decades consumers have been paying too much and getting less when buying flowers through well-known national on-line retailers, those companies are nothing more than middlemen..., a web service dedicated to changing the on-line retail flower industry, began its journey this week.

The May issue of Florist Review revealed that using widely-recognized national brokerages to buy flowers reduces the customer’s buying power by 45 percent. The result: barely half of the original money goes to the florist, who is responsible for filling the order and delivering the flowers. This disparity trickles down to the customer, who feels the impact as prices rise and they receive less and less value for the money they spend.

“For decades consumers have been paying too much and getting less when buying flowers through these big, well-known national retailers,” said Kimba Vasquez, Chief Executive Officer of EZ Bloomers LLC. “Those companies are nothing more than middlemen and they've caused a chain reaction by sticking customers and florists with more fees."

Customers buying flowers through these national floral retailers are faced with an avalanche of confusing hidden fees and prices that are deceptive. Florists are also being saddled with fees and commissions, making it difficult for them to simply survive.

"It doesn't have to be this way," Vasquez said. "And that's why is setting out to shake up the industry."

At orders go directly to the local florist, not a middleman. The price the customer sees is the price the customer pays. There no are no commissions or service fees and the full amount the customer pays goes where it's supposed to: toward their order.

And because the money goes where it's supposed to, the customer receives the best value for their money and the highest level of service possible.

“We have received a tremendous amount of support and interest from both consumers and organizations,” Vasquez said. “Hundreds of florists representing over 10,000 zip codes across the nation have already registered and can't wait for the word to spread.”

One of those florists is Monty Pereira, Sales and Marketing Director of Wantanabe Flowers, Inc. in Honolulu.

"Finally, a web service that has the best interest of the consumer and florist in mind," Pereira said. "We are excited to be able to serve the community with a service that allows a florist to provide customers with full value and still make a profit.”

To find out more about how it works go to is a web service for buying flowers online; we match the customers flower needs with the most qualified local florists across the country.

Contact: Charlene Andrus


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Charlene Andrus
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