Gigya Releases New Brief Titled “Owning & Controlling Social Data - What Websites Need to Know”

Gigya, the leading platform for scaling social business, publishes best practices for websites on accessing social data, applying it to the user experience, and for establishing and maintaining relationships with visitors and customers

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Las Vegas, NV (PRWEB) November 17, 2010

WOMMA Summit - Gigya (http://www.gigya.com) today released a new brief entitled “Owning & Controlling Social Data - What Websites Need to Know,” which provides businesses with best practices for accessing social data, applying it to their own user experience, and for using social identity to establish and maintain relationships with users and customers.

Online businesses are facing an onslaught of data-related headlines. Of note just last week:
*The Wall Street Journal published an article on the front page of Technology about how major websites are moving to limit the number of tracking technologies spreading on their sites, hoping to keep lucrative data about visitors for themselves—and avoid privacy risks.

*Facebook and Google battle over data portability - users have the ability to take their contacts out of Gmail and port them to Facebook, but not the other way around. Who has control over user data, the site, the service or the person?

*The launch of RockMelt: this cutting-edge browser requires that users sign-in with their Facebook identity, enabling it to collect and merge social data and browsing history as users move across the web. Are users establishing a relationship with a browser? A website? Both?

“How companies access social data, minimize privacy risks, and where that intersects with user control is a much-debated area today,” said David A. Yovanno, CEO, Gigya “But there are several steps online businesses can take to create a positive experience for all parties.”

The brief covers three core best practice areas:
*Establishing user relationships and permissions through existing social identity
*Applying social data in a transparent manner
*Maintaining control of existing user relationships and data

Resources:
*To download the brief: http://info.gigya.com/Whitepaper-Social-Data.html
*To download additional Gigya whitepapers: info.gigya.com/resources.html
*Follow Gigya on Twitter: @Gigya

About Gigya, Inc.
Gigya is a leading social optimization platform for online business, enabling websites and applications to connect seamlessly to the most popular identity and social providers including Facebook, Twitter, Yahoo!, Google, PayPal and LinkedIn. Gigya’s software-as-a-service technology enables customers to provide social sign-on, sharing and community features to drive increased registrations, traffic and time spent on their websites and applications. In addition, Gigya provides plugins, analytics, best practices, consulting and customer support to ensure clients optimize their social performance. Supporting more than 280 million users each month across more than 500,000 sites, Gigya’s technology is the choice of global leaders including CBS, Fox Sports, Intuit, The Coca-Cola Company, The Home Depot, and Turner Networks. Gigya is a leading company in the Social CRM market, which Gartner forecasts to reach $600 million this year.

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