Louisville, KY (PRWEB) November 18, 2010
Kinetic, a premier provider of software and services to manage and distribute global content today announced a strategic partnership with Farstar, a creative marketing agency based in Dallas, Texas. The collaboration gives both companies the opportunity to expand the breadth and depth of services offered to existing and prospective clients. Farstar will extend content and translation management offerings and Kinetic expands services to include Farstar’s print, digital and lead generation capabilities.
”We’re always looking for strategic partners that bring complementary value to our B2B client portfolio. Farstar creates sales and marketing tools for B2B leaders and Kinetic is integral in the distribution of such assets. We both share a strong focus on creating measurable impact to a client’s bottom line,” said Kevin Lofgren, Founder and CEO, Farstar.
Two innovative firms - distinct leaders in their respective market space, unite to bring clients superior creative, technology and most importantly, results. The core capabilities of both companies include robust business intelligence that quantifies – in real-time – the results of a program or implementation.
“Farstar’s lead generation technology and their superior creative capabilities combined with Kinetic’s award winning global publishing platform gives companies a compelling reason for consideration,” said Kurt Pimentel, VP of Global Sales and Alliances for Kinetic.
Kinetic provides premier B2B software and services for the Fortune 1000 in the content management and translation management marketplaces. Kinetic helps clients accelerate their Global revenue by optimizing and managing the creation and distribution of global content, including sales, marketing and customer support documentation. Industry leaders rely on Kinetic software and services to manage their multilingual corporate communications including approval work flows, language translations and memory, digital assets, document customization and personalization and business intelligence. Our award winning solutions have reduced costs by 74% and accelerated cycle times by 255% while maintaining global brand consistency. Industries served include Franchise, Insurance, Healthcare, Hospitality, Manufacturing, Professional Services, Research and Development and Transportation. Services include globalization consulting, translation management, internationalization, localization, digital brand management, digital workflow management, vendor management, document management, content management, web-to-print management and business intelligence. Kinetic is located in historic Distillery Commons in Louisville, KY.
Farstar is a technology-based marketing firm that focuses on producing extraordinary customer acquisition, retention, and loyalty results for its clients through a variety of services. As an industry innovator, Farstar is distinguished in high-intensity creative experience design and the “Lead Machine,” an integrated direct marketing model that utilizes proprietary technology to drive sales pipeline growth.
Farstar, based in Frisco, Texas, was founded in 2001 by Kevin Lofgren. Today, it has become one of the most innovative, creative strategy partners within the interactive marketing industry.
For more information: http://www.wedontplayfair.com/